A clearer next move for Northern Kentucky buyers and sellers
A rebuilt home search experience for Northern Kentucky, with 5.57K Google impressions and 51 search clicks in its first month.
We migrated homesinkentucky.com from BoldTrail to a Next.js site for The Art Realty Team, a Northern Kentucky residential real estate team. We gave buyers live MLS search, city comparisons, guides and consultation paths, while sellers can move from valuation to advice for timing, inherited homes and divorce sales.
View live site- Website Migration
- Real Estate Web Development
- Property Search Integration
- SEO Foundation
Before and after
From a template search page to a home for the team
The saved August capture opens on a full-screen photo and a property search box under the team's name. The rebuilt site brings The Art Realty Team's local agents, buyer and seller journeys, and useful next steps onto the first screens.
Before: The Art Realty Team project: before the redesign, Original site · August 10, 2026. After: The Art Realty Team project: after the redesign, Rebuilt site · October 5, 2026.
The problem
Five things stood in the way.
What the work had to clear, and how each one was cleared.
Challenge 1: A search box couldn't tell the whole story
The August 10 homepage opened on a full-screen photo and a property search box under the brokerage's header. The team's name was there, but its agents and guidance weren't on that first screen.
How we cleared it
We put the team's agents, situation-led starting points, buyer and seller journeys, and contact routes into one custom experience.
ResultVisitors can start with the decision they need to make and find the local team behind the website.
Challenge 2: Buyers and sellers need different kinds of help
Finding the right home means weighing listings, neighborhoods and budgets. Selling brings another set of questions: value, timing, preparation and what happens next.
How we cleared it
We built separate six-stage buyer and seller journeys, with practical resources beside the relevant tools.
ResultBuyers can move from local research to a listing inquiry. Sellers can move from a valuation request to a conversation about their next step.
Challenge 3: Local guidance belongs beside the listings
The site covers seven Northern Kentucky communities: Florence, Union, Covington, Independence, Fort Mitchell, Burlington and Erlanger, each with a different mix of homes and everyday tradeoffs.
How we cleared it
We connected community buying and selling pages, city comparisons and market reports with live MLS search.
ResultVisitors can compare nearby places and research a move without losing the route back to a local agent.
Challenge 4: Old links still needed a useful destination
The former BoldTrail site used agent IDs and property URL formats that didn't match the new application.
How we cleared it
We added legacy redirects for agents and services, plus address-based routing for old property links.
ResultOld property links now lead toward the current listing when found, an address search, or an honest fallback when a home is sold or outside the supported region.
Challenge 5: Mobile speed needed attention
The original homepage's August 10 PageSpeed Insights mobile run recorded 48/100 performance and a 10.1-second LCP.
How we cleared it
The rebuilt site renders its content on the server, preloads a compressed hero image and defers nonessential client work.
ResultThe new build has dated performance checks of its own. The original mobile score is retained as historical evidence; the current desktop test isn't presented as a directly comparable speed gain.
Feature spotlight
5.57K Google impressions in the first month
The Art Realty Team's first month brought 51 Google Search clicks and 5.57K impressions, with a 0.9% average click-through rate and an average position of 17.8. Daily impressions climbed across the period, reaching their highest levels at the end of the chart. Original Google Search Console screenshot for homesinkentucky.com: September 16–October 13, 2026.
The plan
Four phases, start to finish.
How the work was sequenced, and what each phase handed to the next.
01Phase
Make the team visible
We built a custom interface around The Art Realty Team, its local agents and the situations that bring people to a real estate website.
Handed over
- Custom brand presentation
- Agent profiles
- Situation-led entry points
02Phase
Give each move a clear path
Buyer and seller journeys break the process into six stages, with useful guides, local context and ways to ask for help.
Handed over
- Buyer and seller journey sections
- Practical guide library
- City comparisons
03Phase
Connect research to real homes
Live MLS search connects property filters and details with photos, mortgage calculations and contextual inquiries. The seller path pairs valuation tools with a local-agent fallback.
Handed over
- Live MLS search and listing details
- Valuation request path
- Contextual contact forms
04Phase
Keep the website useful over time
We added market pages, legacy redirect rules and discovery files alongside the Next.js build on Netlify. Dated Lighthouse checks document the delivered experience.
Handed over
- Community market reports
- Legacy redirect rules
- Search and AI discovery
- Dated performance checks
The structure
How the site is laid out.
70 pages structured across 9 content categories.
The materials
Six tools in the build.
What the finished site runs on, and what each piece is there to do.
- NNext.js and ReactApplication
Server-rendered pages and reusable components connect guides, local information and property tools.
- NNetlifyHosting
The production site is hosted on Netlify.
- RResponsive image deliveryMedia
Compressed AVIF and WebP assets, responsive picture elements and an eagerly loaded hero keep the initial page useful.
- SSonorBusiness platform
Managed forms, metadata and real estate components connect the website to the team's business data.
- MMLS and market dataReal estate
Active property data supplies listing search and community market pages.
- AApplication API routesIntegrations
Local endpoints support property estimates, AI tool access and SEO refresh. Sonor handles contact and listing inquiries.
The design system
The visual language we set for the site.
Colour, type and the rules that hold them together, so every page we add later is unmistakably theirs.
Color Palette
Typography
Lora
The checks
Measured on the finished build.
Desktop Lighthouse, median of 3 PageSpeed Insights runs, measured October 12, 2026 on homesinkentucky.com.
The outcome
What the finished work is doing.
The outcomes the project produced, with the source of each number beside it.
- 5.57K Google impressions in the first month
- 5.57K impressions
- Google Search Console recorded 5.57K impressions for homesinkentucky.com from September 16–October 13, 2026. Daily impressions climbed across the period and reached their highest levels at the end of the chart.
- Measured
- 51 clicks from Google Search
- 51 search clicks
- The same first-month report shows 51 clicks, a 0.9% average click-through rate and an average position of 17.8. These are Google Search performance figures for September 16–October 13, 2026.
- Measured
- A useful local website, beyond the search box
- 70 sitemap URLs
- The October 5 sitemap covers the team's core pages, local buying and selling routes, city comparisons, market reports and practical guides. Live MLS listing pages sit alongside this structure and change with inventory.
- Measured
- Answers to the questions people actually ask
- 14 practical guides
- Visitors can research first-time buying, closing costs, inspections, selling costs, inherited homes and other decisions before they speak with an agent.
- Measured
- Local context for the next move
- 7 communities
- Florence, Union, Covington, Independence, Fort Mitchell, Burlington and Erlanger each have buying, selling, listing-search and market pages. Eight city comparisons help visitors weigh nearby options.
- Measured
- Property search connected to a person
- Live MLS search leads into property details, photos, mortgage calculations and a contextual inquiry. Seller valuation paths offer a local-agent follow-up when an automated estimate isn't available.
- Measured desktop performance
- 100/100 performance
- An October 12 desktop test recorded a median of three PageSpeed Insights runs: 100 performance, 96 accessibility, 100 best practices and 100 SEO. These are dated lab checks; they don't establish traffic, ranking or lead gains.
- Measured
The handover
Four things we delivered.
The work that went into the finished build, and what each part of it covered.
- 01
Website migration
We moved the site from BoldTrail to a maintainable Next.js application while planning for legacy route continuity.
- Legacy URL mapping
- Next.js route structure
- Deployment migration
- 02
Buyer and seller journeys
We created clear paths for home search, valuation, consultation and education based on where each visitor is in the process.
- Buyer resources
- Seller resources
- Consultation paths
- 03
Northern Kentucky property discovery
We built property and community experiences that connect active MLS listings with local research.
- MLS home search
- City comparisons
- Market reports
- 04
Search-ready content architecture
We structured guides and service pages around the questions buyers and sellers bring to a local real estate team.
- Buying guides
- Selling guides
- Situation-specific seller content
The record
The project, on one sheet.
The facts of the engagement, for the record.
- Industry
- Residential real estate
- Location
- Northern Kentucky
- Website
- homesinkentucky.com
Give every buyer and seller a better place to start
If your real estate website makes local research, property search and agent contact harder than they should be, we should talk.
