Stop Paying Rent to Your Software Vendor
Custom property management portals with no per-unit fees, where the ACH margin stays with you. What you save scales with your portfolio, and you own 100% of the platform either way.
Your Property Management Software Is Costing You a Fortune
Every month, you're paying rent to your software vendor. Here's what that costs your business, and what changes when you own the portal instead.
Per-Unit Pricing Bleeds You Dry
AppFolio charges $1.49-$3 per unit per month. At 500 units, that's $9,000-$18,000/year just for software access. Every new property increases your costs.
ACH Fees Are Pure Waste
Tenants pay a $2.49 ACH fee, the transaction costs about $0.40 to run, and AppFolio keeps the $2.09 in between. With 60% of tenants paying digitally, a 500-unit property gives away roughly $7,500/year in margin that could be its own.
Vendor Lock-In Traps Your Data
Switching property management software is a nightmare by design. Data export is limited, migrations are painful, and vendors know you're stuck.
"Powered By" Dilutes Your Brand
Your tenants see AppFolio's interface, not yours. Generic software undermines the professional image you've built for your properties.
Feature Bloat Slows Everyone Down
You're paying for hundreds of features and using a handful. Your team wastes time navigating cluttered interfaces designed for every property type imaginable.
No Customization Allowed
Need a workflow that matches your business? The vendor's answer is no, so you end up adapting to the software instead of the other way around.
The Real Cost of AppFolio
Here's the math for a typical 500-unit property management company:
Against the $20,000 build the calculator below estimates for 500 units, that's payback in about 17 months, and the savings repeat every year after that
Calculate Your Savings
Enter your portfolio details to see how much you'd save with a custom property management portal.
Your Portfolio Details
Use your own share of tenants who pay by bank transfer. Higher adoption means more ACH revenue captured.
Your cost: $0.40. Keep it at what tenants pay now ($2.49), or lower it to attract tenants.
Savings Breakdown
Investment Context
*Development costs are estimates, and final pricing depends on your requirements. You own 100% of the code forever.
Purpose-Built for Every User
Three separate portals, one for each role: tenants, property managers, and owners. Each one shows that person what they need and nothing else.
Self-service tools that cut down on support calls and keep tenants happier
Online Rent Payments
ACH and credit/debit card payments with automatic receipts
Maintenance Requests
Photo upload, priority selection, and real-time status tracking
Lease Documents
View lease terms, download signed agreements, access move-in docs
Direct Messaging
Message the property manager without a phone call or email
Payment History
Complete transaction history with downloadable receipts
Mobile App Access
Native iOS and Android apps for on-the-go access
All Portals Include
Custom Portal vs SaaS Alternatives
Here's how a custom property management portal compares with AppFolio and Buildium, line by line.
| Feature | AppFolio | Buildium | Custom Portal |
|---|---|---|---|
| Monthly Software Cost | $1.49-$3/unit | $1.25-$2/unit | $0 per unit (you own it) |
| ACH Transaction Fee | $2.49 (lost revenue) | $1.99 (lost revenue) | $0.40 (you profit $2.09) |
| ACH Revenue to You | $0 | $0 | Keep the difference |
| Branding | "Powered by AppFolio" | "Powered by Buildium" | 100% Your Brand |
| Customization | Limited | Limited | Unlimited |
| Native Mobile Apps | Generic app | Generic app | Your branded apps |
| Data Ownership | Vendor owns | Vendor owns | You own 100% |
| Feature Bloat | Pay for everything | Pay for everything | Only what you need |
| Vendor Lock-In | High | High | None |
| New Property Fees | $1,500+ integration | Setup fees apply | $0 |
| Multi-LLC Routing | Complex setup | Limited | Built-in from day one |
| Source Code Access | Never | Never | Full ownership |
AppFolio
500 units = $8,940/year in fees, plus you lose all ACH revenue to them
Buildium
500 units = $7,500/year in fees, with the same vendor lock-in
Custom Portal
One-time investment and flat hosting, then $0 per-unit fees forever and you keep the ACH revenue
From Discovery to Launch in 18-25 Weeks
Eight phases, from the first interview to launch day, with a demo on the staging server along the way. You'll see where things stand at every step.
Discovery & Workflow Mapping
1-2 weeksWe interview your team, document how things work now, pin down what frustrates you about AppFolio or Buildium, and define requirements. You get a complete specification before any development starts.
- Stakeholder interviews
- Workflow documentation
- Database schema design
- Fixed-price proposal
Architecture & Design
2-3 weeksWe mock up all three portals (tenant, manager, owner) in Figma with your branding, and an interactive prototype lets you click through before any code is written.
- UI/UX mockups
- Interactive Figma prototype
- Mobile-responsive designs
- Component library
Core Portal Development
4-6 weeksWe build tenant login, rent payments through Plaid and Dwolla, maintenance requests, and lease document access. You see a demo on the staging server every week.
- Tenant authentication
- ACH payment processing
- Maintenance ticketing
- Document storage
Manager & Owner Dashboards
3-4 weeksManagers get controls for applications, leases, and maintenance. Owners get a portal with real-time reporting and automatically generated PDFs.
- Application workflow
- Lease e-signature
- Owner dashboards
- Automated reports
Payment & Integration Setup
2 weeksWe set up Plaid for bank verification, Dwolla for ACH with multi-LLC routing, and Stripe for credit and debit cards, then connect your existing property websites.
- Payment processor setup
- Multi-LLC bank routing
- Website API integration
- Email/SMS system
Native Mobile Apps
3-4 weeksReact Native apps for iOS and Android: a tenant app for payments and maintenance, and a manager app for approvals on the go. We publish both to the App Store and Google Play.
- iOS app development
- Android app development
- Push notifications
- App store publishing
Testing & Data Migration
2 weeksWe import your existing property and tenant data and test across devices. You can run the new portal alongside your current software for 2-3 months.
- Data migration
- Cross-browser testing
- Mobile testing
- Performance optimization
Launch & Training
1-2 weeksWe deploy with zero downtime, run live training sessions (recorded for reference), hand over documentation, and include a 30-day post-launch support warranty.
- Production deployment
- Team training
- Video documentation
- 30-day support
The core web portal is ready to test by week 7-11. Mobile apps are done by week 15-21, and we recommend running it alongside your existing software for 2-3 months so the switch goes smoothly.
Built on the Same Foundations As Software You Already Trust
You shouldn't have to evaluate a technology stack to buy software. So here's the plain version: what each piece is, and what it means for you and your tenants.
Getting Paid
Tenants pay by bank transfer and the money lands in your account, not a vendor's. You keep the margin on the fee instead of handing it over.
It's the same bank-connection screen tenants already see on Venmo and Chime, so there are no routing numbers to type wrong or voided checks to chase.
Tenants who'd rather pay by card can, with the convenience fee passed to them rather than absorbed by you.
Speed & Reliability
The portal is served from data centers near your tenants, so it loads fast on the first of the month when everyone pays at once.
Your records live in a database you own, in a standard format, and you can take a full export whenever you want. There's no exit fee and nobody holding your data hostage.
Adding a hundred units or a thousand doesn't change the monthly bill. There's no per-unit meter running underneath.
On a Phone
Built for the phone from the start. Tenants pay rent and file maintenance requests from an app on their home screen.
Your maintenance team can photograph a job and log it on a bad signal in a boiler room, and it syncs when they come back up.
The apps go on the App Store and Google Play under your company's developer accounts, with your branding, not ours.
Staying in Touch
Automatic email reminders before rent is due and receipts after it clears, sent from your domain so they don't land in spam.
A burst pipe or a building-wide notice goes out by SMS, because nobody reads email at 11pm.
Payment confirmed, maintenance scheduled, lease ready to sign: the tenant gets a notification without you making a call.
Security & Compliance
Isolation is enforced at the database itself, not just hidden in the interface, so one tenant can never load another's lease or payment history.
Payment details and lease documents are encrypted both while moving across the internet and while sitting on disk.
The companies that touch bank data on your behalf are independently audited, which is the answer your insurer or lender will want.
Filling Vacancies
Vacancies publish straight to your property websites, and applications come back into the same system instead of an inbox.
Post once and the listing goes out to Apartments.com and the other major sites automatically.
We connect the screening provider you already use, whether that’s TransUnion SmartMove, RentPrep, or another provider.
Typical Monthly Infrastructure Costs
Compare to AppFolio: 500 units × $1.49 = $745/month, 2,000 units × $1.49 = $2,980/month
One 2,050-Unit Manager Nets $65,302 a Year
How a 2,050-unit property management company replaced AppFolio with a custom portal that pays for itself every year. This is one engagement, not an average. The benefit scales with your unit count, so a smaller portfolio saves proportionally less.
The Challenge
A regional property management company managing 2,050+ units across three markets (Northern Kentucky, Louisville, and Cincinnati) was paying $36,654/year in AppFolio subscription fees. Every new property acquisition increased their software costs.
Worse, they were handing AppFolio $2.09 of margin on every ACH payment, money that could have been theirs. With 60% of tenants paying digitally, that added up to over $30,000/year.
They also managed multiple LLCs with separate bank accounts, making AppFolio's payment routing a constant headache.
The Solution
We built a complete custom property management platform with:
- Eliminated $36,654/year in AppFolio subscription fees
- Captured $30,848/year in ACH transaction revenue
- Multi-LLC routing to 3 separate bank accounts
- 2,050 units migrated with zero downtime
- Native iOS and Android apps for tenants and managers
- Quarterly automated PDF reports for ownership
- Website lead integration across 15+ property sites
- Bulk email to all tenants via Resend
Those property sites are their own build, not part of the portal. Per-community leasing sites, portfolio sites, and vanity domains that feed the same pipeline live on our property management website design page.
Annual Financial Impact
10-Year Projected Benefit, This Portfolio
$653,000+
At 2,050 units, with this client's own $2,200 infrastructure bill and actual build cost. The calculator above uses rough build estimates, so it shows a longer payback at this size. The worked 500-unit example earlier on this page nets $14,064 a year.
The ROI was obvious from day one. We broke even in under 4 months, and now every dollar we were sending to AppFolio stays in our business. Plus, our tenants love the mobile app.
Ready to see what a custom portal could do for your portfolio?
Everything You Need to Know About Custom Portals
Custom property management portals range from $15,000 to $25,000 depending on scope. A basic tenant portal with rent payments and maintenance requests starts around $15K. Full-featured platforms with owner dashboards, mobile apps, and advanced reporting run toward $25K. The key difference from SaaS: you pay once for the build instead of a fee on every unit, and the portal then costs about $150-250 a month to run. How fast you recoup it depends on your unit count, because the savings scale with the portfolio. The worked 500-unit example on this page pays back in about 17 months; our 2,050-unit client was net positive in about three and a half.
Eighteen to twenty-five weeks from contract signing to launch for the full platform. Discovery and design take three to five weeks, and the core web portal is ready for testing around week 7 to 11. The dashboards, payment setup, and native iOS and Android apps follow, so the apps are done by week 15 to 21, with testing and launch after that. If you only need the core tenant portal, without the dashboards and mobile apps, it's closer to our other customer portal projects, which take 8 to 12 weeks. Either way we can run the new portal alongside AppFolio or Buildium for two to three months so rent collection never has a gap.
Yes. We recommend running both systems in parallel for 2-3 months. New tenants can start using the new portal immediately while existing tenants transition at their own pace. Property managers can mark manual payments (checks, cash) in both systems during overlap. Most clients fully transition within 60-90 days with zero disruption to rent collection.
Unlike AppFolio's $1.49/unit/month pricing that scales with your portfolio, your custom portal has fixed infrastructure costs (~$200/month) regardless of unit count. Adding 100 or 1,000 more units costs nothing extra. You also avoid AppFolio's typical $1,500+ integration fees for new properties. The platform architecture supports unlimited properties, units, and users with no performance degradation.
Very little changes for tenants. They'll create an account on your branded portal (takes 2 minutes) and link their bank account via Plaid (30 seconds). ACH fees can stay at what they pay now ($2.49 is standard). The difference is that the fee revenue goes to you instead of AppFolio. Tenants who prefer paper checks can keep mailing them, and property managers mark those payments manually in the system.
We integrate Plaid for instant identity verification and bank account ownership confirmation. For credit checks and background screening, we can integrate with your preferred provider (TransUnion SmartMove, RentPrep, etc.) or implement Plaid's income verification for $2-5 per check. Application fees ($20-50) are collected through the portal, with net profit of $15-45 per application after verification costs.
Yes, and you own 100% of the source code and the backend it runs on. After launch you can request feature enhancements from us at our standard hourly rate, or hand the codebase to any developer you like. Owning it outright is the whole point: it's what ends per-unit pricing permanently, and it's the thing AppFolio and Buildium will never give you at any price. For ongoing work there's an optional maintenance retainer: you put down a deposit, and we bill feature updates, security patches, and iOS/Android app updates against it at $150 an hour, with a monthly summary of the work.
Fixed monthly infrastructure costs run approximately $130-270/month total: hosting ($40-80), database ($50-100), email service ($20-50), push notifications ($0-20), and app store fees ($20/month). ACH processing costs $0.40 per transaction through Plaid + Dwolla. If you charge tenants $2.49 per ACH (same as AppFolio), you profit $2.09 per transaction. A 500-unit property with 60% ACH adoption generates ~$7,500/year in ACH profit alone.
Our portals are built for multi-LLC operations from day one. Each property or LLC gets its own Dwolla sub-account routing to its designated bank account. Rent payments automatically flow to the correct LLC's account based on which property the tenant occupies. Owner dashboards show per-LLC reporting. The central admin dashboard shows management everything in one place while keeping each LLC's finances properly separated.
Yes. The property manager dashboard is built for non-technical users, with plain, simple screens instead of developer tools. Common tasks like approving applications, viewing payment status, responding to maintenance requests, and running reports are point-and-click. We provide live training sessions (recorded for future reference), written documentation, and 30 days of post-launch support. After that, an optional maintenance retainer covers ongoing questions and issues.
Still have questions?
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