Software built around how your business actually runs.

You own your frontend. Custom applications built for you are 100% yours. Most marketing sites connect to Sonor, our shared backend, which includes regular feature updates and functionality at no extra cost. Sonor itself remains a service. For AI prototype-to-production projects, we agree ownership and backend scope case by case in the proposal; using Sonor offers a lower-cost route with more built-in functionality. Third-party services are listed separately.

We encourage it. About 85% of clients ask for new features within 6 to 12 months. Nothing's broken; they just see new opportunities once the software is running. You can add work as you need it, invoiced at $150 an hour, or put us on a retainer. A retainer is a deposit you pay up front. We bill against it at $150 an hour whenever we touch your project, for any reason, and send you a monthly report on what we did. Because we built it, we can add to it quickly.

Wherever you want it. We recommend managed hosting for simplicity and reliability, and we handle setup and ongoing monitoring for you. If your business or industry requires you to keep data on your own servers or a specific cloud provider, we can do that too. You stay in control of where your information lives.

It depends on how much the software needs to do. Simple tools take 6 to 8 weeks. A standard client portal or dashboard takes 8 to 12 weeks. Software with several moving parts and connections to other tools takes 12 to 16 weeks, and larger systems can run 16 to 24 weeks. Most projects land in the 10 to 14 week range. If you're on a deadline, we can launch a focused first version and add to it from there.

That's normal, and it's what the discovery phase is for. We sit down with you, map how your business runs today, talk to the people who will use the software, and sort out what matters most. If you're unsure about parts of it, we recommend building the core first, launching it, and then adding to it based on how your team actually uses it. That way you never pay for features nobody needs.

Yes. We've connected custom software to hundreds of different tools, including HubSpot, Salesforce, QuickBooks, Stripe, Shopify, and older in-house systems. During discovery we look at what you already use, confirm what needs to connect, and test it. If a tool can share data, we can almost always link it. If it can't, we'll find a workaround so your team isn't stuck doing double entry.

Small adjustments along the way are included. Larger changes, like adding a whole new capability such as payment processing, get written down, priced clearly, and worked into the timeline so there aren't any surprises. You see progress every week, so if priorities shift we adapt early. Many clients choose to launch the core first and add the rest later rather than delay going live.

Depends on the pain. If your team wastes 10+ hours weekly on manual processes, the ROI is clear: 10 hours × $50/hour × 52 weeks = $26,000/year saved. A $20,000 application pays for itself in 9 months. If manual work isn't a major pain, off-the-shelf software may be enough. If custom development isn't the right fit for your situation, we'll tell you upfront, during discovery.

Most marketing websites use 50/50: 50% to start and 50% when you approve the finished work. Most applications use 40/30/30: 40% to start, 30% at the agreed project milestone and 30% on completion. Your proposal sets the schedule for your project.

Hosting runs $29-$300/month depending on users and features. A domain is about $15/year, and SSL is included with hosting. A retainer is optional. A retainer is a deposit you pay up front. We bill against it at $150 an hour whenever we touch your project, for any reason, and send you a monthly report on what we did. Updates, support, and minor enhancements all come out of it. Retainer clients go first, with emergency support from 8am to 11pm Eastern, 7 days a week.