Today
OTAs skim every booking, at rates they can raise on 30 days' notice
With Upforge
Direct booking through your own platform, zero commission
Built for Tourism & Hospitality
We build direct booking platforms, itinerary tools, and guest portals for hotels, tour operators, and attractions, so you own the booking flow and the guest data. Stripe handles multi-currency payments, and channel management keeps availability in sync across Expedia, Airbnb, and Viator. We also build the destination's marketing site.
Our work · Queen City Riverboats + Destiny Yacht Charters, built by Upforge
Arival's 2026 Global Operator Landscape (5,000+ operators) recorded OTAs surging to 37% of bookings, along with the starkest decline yet in operators' direct website share. (Arival (Global Operator Landscape, 4th Ed.), 2026)
Arival documented operators receiving roughly 30 days' notice of commission hikes reaching or surpassing 30%. A rented sales channel can reprice itself whenever it likes. (Arival, 2025)
More than half of tour operators, per Arival's technology study of 3,500+ operators. Every one of them is handing direct-booking demand straight to the OTAs. (Arival (Technology & Connectivity report), 2023)
Today
OTAs skim every booking, at rates they can raise on 30 days' notice
With Upforge
Direct booking through your own platform, zero commission
Today
Emailing itineraries and answering the same questions
With Upforge
Digital itineraries and a guest portal with self-service
Today
Bookings scattered across OTAs with no unified guest view
With Upforge
Channel manager + CRM so every guest is in one place
Your own booking flow for tours, packages, or stays, with payment processing, confirmations, and upsells, and no OTA commission. We build booking flows designed to convert, with calendar availability, dynamic pricing, and package builders that let guests customize their trip. Stripe handles payments, including deposits, installments, and full prepayment. Confirmation emails and pre-trip sequences go out automatically, so guests stay engaged from booking to arrival without staff effort.
Learn more about Direct Booking PlatformDigital itineraries, self-service updates, and a guest portal, so your team answers fewer emails and guests get a smoother trip. We build interactive itineraries with maps, timing, packing lists, and meeting points that guests can open on any device. Guests reschedule and buy add-ons on their own, which cuts inbound messages. Automated pre-trip emails send the right information at the right time instead of burying guests in a single info dump.
Learn more about Itinerary & Guest ToolsAutomated confirmations, follow-ups, and reporting, plus rates and availability synced across the OTAs and your direct site. Our channel management layer keeps Expedia, Airbnb, Viator, and your own site aligned, so you never double-book. Rate rules let you price OTA listings above direct to steer guests toward commission-free bookings. Post-trip review request sequences and rebooking campaigns run automatically to turn one-time guests into repeat visitors.
Learn more about Channel Management & AutomationMarketing sites, custom platforms, and AI workflows, all built by one team for your industry.
The free audit checks your website the way your tourism & hospitality customers experience it (speed, mobile, accessibility, and search visibility) and puts what's worth fixing in writing. It's automated and free, and the report is specific about what it finds.
Compare direct booking costs with marketplace commissions using your records.
Measure which channels produce bookings and how their mix changes.
Make trip details and common answers available before guests contact the team.
Bring permitted booking and guest details into a shared operational view.
Already built and running
We built and run the online ticketing for Cincinnati's riverboat fleet, with public cruises, private charters, and gift purchases each getting their own flow instead of one generic cart. The public cruises regularly sell out through it, and you can go buy a ticket right now and watch the system work.
Read the case studyA charter operator at destinyyachtcharters.com, built around the one job a charter site has to do: make the boat, the occasion, and what's actually available concrete enough that someone inquires rather than keeps shopping.
Read the case studyTell us where the hours are going, and we’ll show you what a system built for your operation looks like, with a fixed price before any work starts.