GuidesWebsites & UX
Website Migration
Move Off a Clunky Website Without Losing Your Rankings
Stuck on a dated, slow, or hard-to-update platform? We move your website to something modern and easy to run, with planned cutover, mapped redirects and checks on indexing and performance.
Zero DowntimeRankings Protected30-Day Support
35+
Websites Moved
5,000+
Largest Site Moved
Mapped
URLs and redirects
Tested
Before and after
Platform Migration
Move to a Platform That Works For You
We move you off a dated, slow platform and onto a modern one that's fast and easy to update, and we handle the whole job.
WordPress
A Modern Platform
Drupal
A Modern Platform
Joomla
A Modern Platform
Wix
A Modern Platform
Squarespace
A Modern Platform
A Dated Custom Site
A Modern Platform
Every move done with zero downtime
Mapped
URLs and redirects
Tested
Before and after
4-8
Week Timeline
Zero
Downtime
Not sure if it's time to move? Here are 12 signs your website platform is holding your business back.
Is It Time to Move?
12 Signs Your Website Platform Is Holding You Back
Check three or more and moving to a modern platform will more than pay for itself within a year.
Items Checked
0 / 12
Check the ones that sound like your situation
Ready to Move?
Get a free, no-obligation migration plan. We'll review your current site, point out what's holding it back, and lay out a clear plan to fix it.
Get My Free Plan1. Your Website Is Slow
CRITICALWhat you see: Pages take four seconds or more to load, especially on phones.
Why it happens: Years of clutter, too many add-ons, and cheap hosting all dragging it down.
What it costs you: 53% of mobile site visitors leave a page that takes longer than three seconds to load (Google), and a slow site ranks lower too.
After you move: A modern platform lets us reduce script weight, optimize images and measure the resulting performance.
2. Your Site Keeps Getting Hacked
CRITICALWhat you see: The site gets broken into a few times a year, and there's always another security update to install.
Why it happens: Older platforms with lots of add-ons are a constant target, and any one weak spot lets attackers in.
What it costs you: Downtime, leaked customer data, Google warning visitors away, and cleanup bills of hundreds to thousands of dollars each time.
After you move: A modern platform has far less to attack, so break-ins drop to essentially zero.
3. Your Platform Costs a Fortune
HIGHWhat you see: You pay ten to thirty thousand dollars a year in software fees for mediocre support.
Why it happens: A locked-in platform that knows leaving is a hassle, so it keeps charging.
What it costs you: Hundreds of thousands wasted over a decade while competitors on cheaper tools pull ahead.
After you move: A modern platform runs zero to five thousand a year and isn't locked to one vendor.
4. You Can't Add the Features You Need
HIGHWhat you see: You want online booking, a customer portal, or a tool connected to your site, and the platform can't do it.
Why it happens: A dated platform that was never built to connect to other tools or grow with you.
What it costs you: You fall behind competitors and can't act on the ideas that would grow the business.
After you move: A modern platform connects to almost anything and is built to add new features as you need them.
5. Your Team Hates Updating the Site
MEDIUMWhat you see: Posting a simple update takes twice as long as it should, and the editing screen is clunky and confusing.
Why it happens: An admin screen designed years ago that was never made easy to use.
What it costs you: Updates get delayed, your team gets frustrated, and mistakes slip through.
After you move: A modern platform is clean and simple to use, so your team can update the site quickly and confidently.
6. Your Site Works Poorly on Phones
CRITICALWhat you see: Most of your visitors are on phones, but the site is awkward and slow on a small screen.
Why it happens: A platform built for desktops with phone support tacked on later, plus heavy, slow pages.
What it costs you: Most phone visitors leave quickly, and you lose the calls, bookings, and sales they would have brought.
After you move: A modern platform is built for phones first, with pages a fraction of the weight.
7. Your Site Crashes When It Gets Busy
CRITICALWhat you see: The site goes down right when traffic spikes, during a launch, a sale, or a mention in the news.
Why it happens: Cheap hosting and a dated platform that buckle under a crowd.
What it costs you: Lost sales at the exact moment demand is highest, and an embarrassing outage in front of new visitors.
After you move: A modern platform handles huge traffic spikes and stays up, even on your busiest day.
8. Changes Take Forever
HIGHWhat you see: Simple changes take two to four weeks, and your developer dreads touching the site.
Why it happens: A tangled, fragile site built up over a decade with no clean foundation.
What it costs you: You can't move quickly, you fall behind competitors, and good developers don't want to work on it.
After you move: A modern platform is built clean, so updates and new features ship in days, not weeks.
9. You Manage Several Separate Sites
MEDIUMWhat you see: You run five different websites for different locations or brands, and update each one separately.
Why it happens: The business grew over time and the sites were never brought together.
What it costs you: Thousands a year spent managing duplicate systems, inconsistent content, and no single view of how any of it performs.
After you move: A modern platform runs all your sites from one place, with consistent content and one clear dashboard.
10. Your Content Is a Tangled Mess
MEDIUMWhat you see: Your content is a jumble that can't easily be reused or moved anywhere else.
Why it happens: The platform treats everything as one big blob of text with no real organization.
What it costs you: You can't reuse your content in an app, a newsletter, or wherever your customers go next.
After you move: A modern platform keeps your content tidy and organized, ready to use anywhere you need it.
11. Your Rankings Are Slipping Despite Great Content
CRITICALWhat you see: You publish strong content, but your Google rankings keep sliding.
Why it happens: A slow site and weak technical foundation that the platform won't let you fix.
What it costs you: Your traffic from Google drops twenty to fifty percent year over year.
After you move: A modern platform is fast and technically sound, and Google rewards that with higher rankings.
12. Your Platform Is Being Discontinued
CRITICALWhat you see: The company behind your platform has stopped supporting it, and security fixes are ending.
Why it happens: The platform is old enough that it's no longer worth maintaining.
What it costs you: A serious and growing security risk, and a move you'll be forced to make eventually anyway.
After you move: Moving now, on your own schedule, instead of scrambling in an emergency later.
An Illustration: An Online Store That Checks 7 Boxes
What Staying on the Old Platform Costs Each Year:
Platform software fees:$18,000
Cleaning up hacks (three a year):$6,000
Sales lost to a slow site:$45,000
Opportunities missed waiting on slow changes:$25,000
Total each year:$94,000
What the Move Costs:
$25,000, one time
What It Looks Like After the Move:
New platform:$2,000/year
Cleaning up hacks:$0, with far less left to attack
Sales lost to a slow site:$0, the $45,000 is recovered
Opportunities missed:$0, changes ship 3 times faster
Ahead in Year 1:+$67,000, after the cost of the move
Ahead every year after:+$92,000/year
3-Year ROI
1,004%
Checked a few boxes? Here's how we move your site with zero downtime and no risk to your business.
Our Process
How We Move Your Site Without the Downtime
Your current site stays online the whole time, and your visitors never notice a thing. We build the new site alongside it, test everything, then switch you over.
Total Timeline: 4-8 weeks
Phase 1: We Plan the Move
1-2 weeks
We take stock of everything on your current site, list every tool connected to it, and map out exactly how the move will go.
Deliverables:
A full inventory of every page, post, and file
A list of all your user accounts and what each can do
A list of every tool connected to your site, like payments, your CRM, and analytics
A check on every web address so your search rankings carry over
A list of every custom feature your site relies on
A clear layout for how your content will be organized on the new platform
A migration plan with a realistic timeline
A plan for handling anything that could go wrong
A way to undo the move instantly if it's ever needed
Clear targets agreed up front for speed, rankings, and features
A kickoff meeting to align everyone
A simple guide on when to pause edits on the old site
Why the Switch Is Safe
How it works:
- 1Two sites at once: Your old site keeps running normally while we build the new one alongside it
- 2The switch: Once the new site is ready, we point your domain to it, a quick change that takes minutes
- 3One last sync: We bring over any last-minute changes from the old site right before the switch
- 4Eyes on it: We watch the site live as the switch happens, ready to catch anything right away
- 5An undo button: If anything serious turns up, we can switch back to your old site within minutes
What your visitors see:
Almost everyone: Nothing at all. The site just works
During the brief switch: Some see the old site, some see the new one, and both work fine
Once the switch is done: Everyone is on the new site
Our track record:
35+ websites moved with zero downtime, every time. The risk is as close to none as it gets.
A real migration, live right now
Moore Canine Co: Squarespace to Next.js
A dog-training business that outgrew its template. You can visit the live site, read the full case study, and check the numbers yourself.
What the migration covered
- Squarespace template constraints replaced with a custom Next.js build
- Every page, image, and program listing accounted for in a full content inventory
- A custom design system built around the brand
- Lead capture wired for inquiries, evaluations, and lesson bookings
Checked on the live site
17
pages live after the move, counted from the site's own sitemap with every entry resolving.
Read the full case studyMore migrations with live numbers on our work page.
Migration Paths
The Moves We Make Most Often
Whatever your site runs on today, here are the moves we handle most, and what to expect from each.
Moving Off WordPress
Most Common60% of our migrations
Why Businesses Move
- The site has gotten too slow
- It keeps getting hacked
- It crashes when traffic spikes
- You need features it can't support
Where We Move You
- A modern, easy-to-use platform, our usual recommendation, and the best for writing
- An enterprise-grade platform, for larger organizations
- A flexible open platform, when you want full control
Timeline
4-8 weeks
Investment
$15,000-$35,000
Performance
Before/after performance checks
Complexity
MediumMoving Off Drupal
Common20% of our migrations
Why Businesses Move
- Your version is out of support, which is a real security risk
- Upgrading it is as much work as moving off it
- Developers who know it are getting hard to find
- The editing screen is clunky and dated
Where We Move You
- A modern, easy-to-use platform, our usual recommendation
- An enterprise-grade platform, for larger organizations
Timeline
6-10 weeks
Investment
$20,000-$50,000
Performance
Before/after performance checks
Complexity
HighMoving Off an Expensive, Dated Platform
High Value15% of our migrations
Why Businesses Move
- You pay fifteen to thirty thousand a year for poor support
- The platform is years out of date
- You're locked in and leaving feels hard
- It can't do what you need
Where We Move You
- A modern platform you actually own, no lock-in, free to grow
Timeline
8-12 weeks
Investment
$25,000-$60,000
Performance
Before/after performance checks
Complexity
HighAnnual Savings
$10,000-$25,000/year
Outgrowing Wix or Squarespace
Outgrown a DIY Site5% of our migrations
Why Businesses Move
- You've outgrown what the builder can do
- You need custom features it doesn't offer
- It's slow and you can't do anything about it
- It won't connect to the tools you use
Where We Move You
- A fully custom modern platform, for maximum control
Timeline
3-6 weeks
Investment
$8,000-$20,000
Performance
Before/after performance checks
Complexity
LowComplete Migration
We Move Everything. Nothing Left Behind.
Your content, your features, your search rankings, and every connected tool, all moved across. Your new site is complete and ready on day one.
Your Content and Files
Every page, post, image, video, and download.
- Every page and post, however many you have
- Every type of content your site uses
- All your images, made lighter and faster
- All your videos and PDFs
- Photo galleries and your full media library
- The way your content links and relates to each other
Your Search Rankings
Everything that protects your spot in Google.
- Every old web address set to forward to its new home
- The page titles and descriptions Google shows
- How your pages look when shared on social media
- The behind-the-scenes details that help Google understand your pages
- The text descriptions on every image
- Your site map, so Google can find every page
Your Users and Logins
Every account, role, and permission, moved across.
- Every account, from team members to admins
- Who can do what, kept exactly as it is
- User profiles and their details
- Membership and subscription records
- Credit kept on every article's author
- Your team's publishing workflow set back up
Your Connected Tools
Every outside tool reconnected and tested.
- Your payment processing
- Your email marketing tool
- Your CRM
- Your analytics and visitor tracking
- Chat widgets and contact forms
- Any other custom tool linked to your site
Your Custom Features
The features unique to your site, moved or rebuilt.
- Any custom feature your site relies on
- Forms and calculators
- Your site's search
- Filtering and sorting
- Customer dashboards and portals
- Anything your site does automatically
Your Design and Layout
Your look kept intact, or improved if you want.
- Your brand look kept consistent
- Every page layout rebuilt
- Layouts that work on every screen size
- Your menus and footer
- Your custom styling and visual touches
- Versions tuned to look right on phones
Every Page Accounted For
Your content moved across in full, and double-checked
Every page, post, and image is inventoried before we start and verified after we finish. Here's how we make sure of it:
1
Every page of content moved over automatically, even thousands, in hours
2
A careful hand-check of a sample of pages for accuracy
3
A side-by-side comparison of your old and new content
4
A full review by you, so you approve everything before launch
5
30 days of support after launch to catch anything unexpected
Across 35-plus website moves, we've never lost content or broken something important.
Platform Benefits
What You Get From a Modern Website
The move is the start. Here's what a modern platform does for your business for years afterward.
A Site That Loads Fast
- Pages are built ahead of time, ready to serve instantly
- No slow database lookup every time someone visits
- Delivered from a fast network close to your visitors
- Result: load times that drop from six seconds to one
A Site That Doesn't Get Hacked
- No public login screen for attackers to find
- Nothing behind the scenes for them to break into
- No pile of add-ons, each one a possible weak spot
- Result: essentially zero break-ins after the move
A Site That Never Buckles
- Built to handle any size crowd
- No crashes when traffic spikes
- Delivered fast from anywhere in the world
- Result: your busiest sales day, with zero issues
Changes That Ship Fast
- Built on a clean, modern foundation
- Designed so updates are quick and safe
- Easy for developers to work on
- Result: features that take days, not weeks
A Site That's Easy to Update
- A clean, simple editing screen, not a dated one
- Your team can edit together in real time
- Content stays tidy instead of turning into a mess
- Result: your team gets updates done far faster
Lower Running Costs
- No expensive platform software fees
- Far less developer upkeep
- No bills for cleaning up hacks
- Result: typically eight to twenty thousand saved a year
A Site Built to Last
- Your content is ready to use anywhere you go next
- You're not locked into one company
- Built on tools good developers want to work with
- Result: a site that holds up for ten years and more
Ready to migrate? See the ROI.
Here's what it costs (and why ROI is strongly positive).
Investment
What Moving Your Website Costs
The cost depends on the size of the job, but it consistently pays for itself within one to two years.
$8,000 - $60,000
What Most Website Moves Cost
A straightforward WordPress move starts at $8,000. Large jobs that combine several sites run higher. Most clients invest between $15,000 and $35,000, and you get a fixed quote before any work begins.
What Affects the Cost
How Much Content
A 100-page site vs one with 5,000-plus pages. The moving is automated, but checking it takes longer
Custom Features
A standard site vs one with complex custom features that need rebuilding
Connected Tools
A few connected tools vs fifteen or more to reconnect and test
What You're Moving From
WordPress is straightforward. A dated, poorly documented platform takes more work
Where You're Moving To
A like-for-like move vs a full step up to a modern platform
How Fast You Need It
A standard six to eight weeks vs a rushed three-week timeline
What's Included
A full inventory of your site and a clear migration plan
All your content moved over: pages, posts, files, and user accounts
Your search rankings protected, with every old link set to forward
Every connected tool reconnected: payments, CRM, and analytics
Every custom feature rebuilt
A switchover with zero downtime
Speed tuning, with a fast site as the target
Tested across every browser and device
A full review by you, so you sign off before launch
30 days of monitoring and support after launch
Hands-on training for your team on the new platform
Plain documentation handed over
ROI Analysis
Moving vs Staying Put
A mid-size company with a 2,000-page site, compared over three years
Stay on the Old Platform
Year 1 Costs:
Platform software fees$18K
Cleaning up hacks$3K
Opportunities lost to slow changes$15K
Each Year$36K
Total Over 3 Years
$108,000
Move to a Modern Platform
The Move, One Time
$25,000
Annual Costs:
New platform$3K
Hosting$2K
Each Year$5K/year
Total Over 3 Years
$40,000
3-Year Savings
$68,000
And that's before a faster site does its work, bringing in more calls, bookings, and sales, and more visitors from Google.
Net 3-Year ROI: 272%
Questions
Everything You Need to Know About Moving Your Website
By Industry
Industries We Migrate For
Platform migrations for industries outgrowing their current CMS.
Know when it’s time to move on.
Platform risks, migration planning, and the questions to answer before a rebuild.
Get Started
Ready to Move to a Better Website?
Get a free migration plan that lays out what's involved, how long it takes, and what it costs.
Moving your website sounds daunting, but done carefully it's low-risk and well worth it. Book a free migration plan and we'll:
- Review your current website and how it's set up
- Tell you plainly how much work the move involves
- Give you a realistic timeline
- Send a fixed quote with everything spelled out
It's an honest look at whether moving makes sense for your business, with no obligation.
35+
Websites Moved
Zero
Downtime, Every Time
Mapped
URLs and redirects
4-8
Week Timeline