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01

Built for Automotive

Your customers call to schedule service. They shouldn't have to.

We build service scheduling portals, customer communication tools, and DMS integrations for dealerships and shops. Customers see real-time bay availability and get automated SMS status updates via Twilio. Advisors get dashboards that pull from CDK or DealerSocket, so every department works from the same information. We also design and build the dealership's marketing website.

spademade.com

Our work · Spade Kreations, built by Upforge

Scattered embers across dark forge coal under cool light, like the rough handoffs automotive service scheduling software smooths out
02Sound familiar?

Why dealership technology still frustrates customers

71%

of vehicle owners want online service scheduling, but only 35% have ever used it

Cox Automotive's 2025 Service Industry Study (1,974 U.S. vehicle owners). The demand is measured; the gap is dealer tooling that makes customers call anyway. (Cox Automotive, 2025)

29%

of U.S. service visits go to dealerships, down from 33% in 2018

Cox's 2025 study tracks the share sliding to independent shops, with cost and convenience the top reasons customers defect. Service retention is a digital-experience problem. (Cox Automotive, 2025)

55%

of owners want to track service progress online, but only 25% have

The same Cox study finds the estimate-approval gap even wider. Every one of those gaps is a status call your advisors are answering by hand. (Cox Automotive, 2025)

03The shift

The same automotive business. A different machine.

Shift 01

Today

Phone calls for every service appointment

With Upforge

Online self-service booking with calendar sync

Shift 02

Today

Customers waiting for updates with no visibility

With Upforge

Automated status updates via SMS and a customer portal

Shift 03

Today

DMS does some things, third-party tools do others, nothing connects

With Upforge

Custom tools that plug into your DMS so everything finally connects

04What we build

Built for how automotive actually works.

01

Service Scheduling & Customer Portal

Online service booking, real-time status updates, and a customer portal for history and communication cut down on phone tag and no-shows. Our scheduling flows show open service bays by appointment type, with estimated completion times. Customers get automated SMS updates as their vehicle moves through the service process. The portal keeps complete service history, upcoming maintenance reminders, and recall notices, so customers stay informed between visits.

Learn more about Service Scheduling & Customer Portal
02

DMS Integration & Internal Tools

Dashboards, workflows, and custom admin tools for service advisors and managers, all plugged into your DMS. We build advisor workstations that pull customer history, open recalls, and recommended services from your DMS into one view. Multi-point inspection tools run on tablets in the bay and sync results straight to the repair order. Manager dashboards track technician productivity, bay utilization, and revenue per RO with no manual reporting.

Learn more about DMS Integration & Internal Tools
03

Parts, Inventory & Vendor Sync

Parts lookup, ordering, and inventory management, connected to your suppliers and synced with your DMS. Our parts search checks your on-hand inventory, dealer network, and aftermarket suppliers in one query. When stock hits a threshold you set, an automated reorder point triggers the purchase order. Vendor price comparison and order tracking eliminate the phone calls and spreadsheets that slow down parts procurement.

Learn more about Parts, Inventory & Vendor Sync
Free automotive audit

Want to know what your current setup is costing you?

The free audit checks your website the way your automotive customers experience it (speed, mobile, accessibility, and search visibility) and puts what's worth fixing in writing. It's automated and free, and the report is specific about what it finds.

06What changes

How the machine removes each problem.

01

Service requests

Give customers a way to describe a service need without a phone call.

02

Appointments

Measure service requests, bookings and completed appointments.

03

Tools and records

Identify duplicated tools and data entry before choosing integrations.

04

Customer reviews

Make it easier to request honest feedback after service.

Automotive FAQs

Common Questions From Automotive

We integrate with most modern DMS platforms including CDK, DealerSocket, and Reynolds and Reynolds via their official APIs. Customer history, open recalls, and repair order data flow into your custom tools in real time. If your DMS has limited API access, we build secure middleware layers using data exports and scheduled sync. See our application development approach.

Automated SMS and email notifications fire through Twilio when service status changes in your system. Customers receive updates as their vehicle moves through inspection, diagnosis, parts ordering, and completion. They can also check status in their customer portal anytime without calling. Service advisors update status with one tap from their workstation. We build it with our automation tools.

We build parts lookup tools that search your on-hand inventory, dealer network, and aftermarket suppliers in one query. Ordering, inventory sync with your DMS, and automated reorder points for high-turnover parts are all included. Vendor price comparison and order tracking eliminate the phone calls and spreadsheets that slow down parts procurement. See our application development services.

Yes. We design and develop dealership sites built with Next.js that feature inventory showcase pages, integrated service scheduling, and lead capture forms for sales and service. Each site is built with structured data markup for vehicle listings and local business schema to rank for searches like "oil change near me" or "used trucks in Florence." Every site is performance optimized from day one.

A focused scheduling + status portal with SMS notifications is typically 8 to 10 weeks. Full DMS integration with advisor dashboards, parts tools, and multi-point inspection tablets extends to 3 to 5 months. We deliver in phases, so your service department can start offering online scheduling while internal tools are still being built. See our application development timeline.

Most projects range from $5,000 to $50,000 depending on DMS integration complexity, portal features, and internal tool requirements, and most land between $18,000 and $35,000. A focused service scheduling portal sits at the lower end, while a full platform with DMS sync, parts management, and advisor tools runs higher. Eliminating redundant third-party tool subscriptions often covers a significant portion of the build cost. See our application development page.

We build with React or Next.js on the frontend, Node.js on the backend, and PostgreSQL for data. DMS integrations connect via official APIs from CDK, DealerSocket, or Reynolds and Reynolds. SMS notifications run through Twilio. The code is modern and documented, so it's easy to maintain. See our web development page for more on our technical approach.

We provide ongoing maintenance and support covering DMS API updates, feature additions, security patches, and performance monitoring. Dealership software needs active maintenance as DMS platforms evolve and customer expectations shift. It runs on a retainer: you put down a deposit, the work is billed against it at $150 an hour, and you get a monthly summary.

Yes. We build multi-location architectures with centralized reporting, shared customer databases, and location-specific configurations. Each rooftop maintains its own service scheduling and DMS connection while ownership gets group-wide performance dashboards. Customers with vehicles at multiple locations see a unified service history. See examples on our portfolio page.

We build with data privacy best practices: encrypted storage, role-based access controls, and audit logging. Customer service history is only accessible to authorized staff and the vehicle owner through their authenticated portal. Data retention policies are configurable to comply with state privacy regulations. See our application development security approach.

Automotive: key facts (with sources)

  • 71% of vehicle owners want online service scheduling, but only 35% have ever used it (source: Cox Automotive, 2025)
  • 29% of U.S. service visits go to dealerships, down from 33% in 2018 (source: Cox Automotive, 2025)
  • 55% of owners want to track service progress online, but only 25% have (source: Cox Automotive, 2025)

Sources

Each source opened and verified · last checked
  1. · 71% of vehicle owners say the ability to schedule service visits through a dealership website or app is important, but only 35% have ever used it (survey of 1,974 U.S. vehicle owners, 2025).
  2. · Dealerships' share of U.S. service visits fell from 33% in 2018 to 29% in 2025, a 12% decline, while general repair shops rose to 27%, with cost and convenient location the top reasons customers choose them (2025).
  3. · 55% of vehicle owners say tracking their vehicle's servicing progress online is important, but only 25% have used such a tool; for reviewing and approving service estimates online the gap is 72% vs. 24% (2025).

Your automotive business, running on your terms.

Tell us where the hours are going, and we’ll show you what a system built for your operation looks like, with a fixed price before any work starts.