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Live pricing

Real numbers, before the call.

These are the ranges real projects land in. After a scoping call yours becomes one fixed number, in writing, that you approve before anything gets built. Project work is never billed by the hour; the retainer is the one thing that is.

Forge coals catching their first orange glow, where scope and price get set before a website, software or AI automation build begins
01How we bill

One fixed number

Every project is quoted as a fixed price after scoping, in writing, before anything gets built. Project work is never billed by the hour. If the scope changes, you get a change order before the work, not a surprise after it.

How payment splits

Most marketing websites use 50/50: 50% to start and 50% when you approve the finished work. Most applications use 40/30/30: 40% to start, 30% at the agreed project milestone and 30% on completion. Your proposal sets the schedule for your project.

Ways to pay

Credit or debit card through the link on the invoice, ACH, or wire transfer.

After launch

Support runs on a retainer, a deposit we bill against at $150 an hour whenever we touch your project. Retainer clients go first, with emergency help 8am to 11pm Eastern, 7 days a week.

02Websites & marketing
Web Design & Development

Logins, databases and integrations make it an application; see software below.

Custom website

$4,000 - $15,000

Designed and built from scratch, never a template

  • Engineered for Core Web Vitals
  • SEO and AI visibility built in
  • Managed forms, analytics, and CRM through Sonor
  • Hosting $29 to $300 a month
Book a scoping call

Shopify or WooCommerce

Most common

$10,000 - $20,000

A custom storefront on the platform you pick

  • Custom theme, not a template
  • Catalog, checkout, and payments wired up
  • Fast enough to rank
Book a scoping call

High-volume platform

$15,000 - $30,000

Shopify Plus or scaled WooCommerce

  • Built for volume and promotions
  • Integrations with your fulfilment and accounting
  • Custom checkout flows
Book a scoping call

Full custom, our stack

$25,000 - $50,000

No platform rent, built around how you sell

  • You own the storefront outright
  • Subscriptions, B2B pricing, custom logic
  • ERP and inventory integration
Book a scoping call

Essential

$1,000

One conversion-focused page

  • Template-based design, customized for you
  • Your copy, optimized by us
  • Form and tracking wired up
Book a scoping call

Professional

Most common

$3,000

The one most clients choose

  • Custom design for the campaign
  • Copy written for the offer
  • A/B testing ready, analytics included
Book a scoping call

3-page campaign

$5,000

Three pages for less than the price of two

  • Three pages, one funnel
  • Email and CRM integration
  • Tracking across the whole path
Book a scoping call
CMS Migrations

A straightforward WordPress move starts at $8,000. Most land between $15,000 and $35,000, with a fixed quote before we start.

Platform migration

$8,000 - $60,000

WordPress or a dated platform to a modern stack

  • Zero-downtime cutover
  • Redirects and rankings preserved
  • Content and connected tools moved
  • Fixed quote before we start
Book a scoping call
Performance Optimization

Simple sites start at $1,000. Enterprise platforms are quoted after an audit.

Core Web Vitals tune-up

$1,000 - $8,000

Depending on the scale of the site

  • Lighthouse audit, before and after
  • Images, fonts, and scripts fixed at the source
  • Caching and delivery tuned
  • Two to eight weeks
Book a scoping call

Small business

$1,000 - $3,000

1 to 20 pages, simple structure

  • WCAG 2.2 AA audit
  • Priority fixes made
  • Testing report
Book a scoping call

Mid-market

Most common

$3,000 - $5,000

20 to 100 pages, moderate complexity

  • Full audit and code-level fixes
  • Screen reader testing
  • Documentation for your team
Book a scoping call

Enterprise

$5,000 - $8,000

100+ pages, complex functionality

  • Complete remediation
  • Component-level fixes
  • Ongoing monitoring option
Book a scoping call
03Software
Application Development

Simple tools start at $5,000. Complex enterprise applications can run $50,000+.

Custom application

$5,000 - $50,000

Most clients invest $18,000 to $35,000

  • Fixed price after discovery
  • Weekly demos on a private test site
  • The integrations in your scope
  • Hosting $29 to $300 a month
Book a scoping call
Prototype to Production

Built something with AI? We keep what works, fix the rest, and ship it.

Fit check

Free

20 minutes and one clarification round

  • One of four clear verdicts
  • Static review, no implementation
  • No obligation
Book a scoping call

Discovery

$300

Up to two hours, when the unknowns need it

  • Deliverable and fee agreed first
  • Credited once against an accepted build
Book a scoping call

The build

Most common

Fixed quote

Your actual project, priced before code is written

  • Reviewed scope with conditions
  • Approved changes, tested
  • Launch and handover
Book a scoping call
04AI & automation

Starter

$3,000

A single AI chatbot or automation

  • Frontier-model responses
  • Web and email integrations
  • Up to 1,000 interactions a month
  • 90-day warranty
Book a scoping call

Professional

Most common

$7,000

Multiple agents and automations for a growing business

  • CRM and calendar integrations
  • Up to 10,000 interactions a month
  • Custom training on your data
  • Plus monthly hosting; support runs on a retainer
  • 6-month warranty
Book a scoping call

Enterprise

$25,000+

Multiple AI systems on one platform

  • Deep integrations with your existing tools
  • Unlimited interactions
  • Approval gates and audit trails on every automation
Book a scoping call
05SEO & AI Visibility (AEO)

Built into every site. Then, if you want, worked on every week.

A site rebuilt in custom code with SEO and AEO built in already performs much better than a template or builder site. There's always more you can do, though: backlink strategy, content, articles, meta optimization, posting to directories, reviewing Search Console every week, and more.

Plenty of services promise results for $49 or $99 a month. Real growth comes from consistent planning and execution, and $2,000 a month is simply what it costs for us to work on your growth constantly.

06After launch

Support runs on a retainer.

A retainer is a deposit you pay up front. We bill against it at $150 an hour whenever we touch your project, for any reason, and send you a monthly report on what we did. Retainer clients go first, with emergency support from 8am to 11pm Eastern, 7 days a week.

Without a retainer, we can still work on your project. We send an invoice at $150 an hour and respond within one business day, but there's no priority and no emergency support.

What maintenance covers

Retainer

$150 an hour

A deposit we bill against for any work on your project

  • No monthly subscription
  • Monthly report on the work
  • Your work goes first
  • Emergency help 8am to 11pm Eastern, 7 days a week
Book a scoping call
Pricing FAQs

How we scope, price, and deliver.

We scope every project on its complexity, timeline, and required features. After a free consultation, you get a detailed proposal with a fixed price and no hourly billing, so nothing surprises you later. The quote is written for your project.

Most marketing websites use 50/50: 50% to start and 50% when you approve the finished work. Most applications use 40/30/30: 40% to start, 30% at the agreed project milestone and 30% on completion. Your proposal sets the schedule for your project.

We use an agile approach, so scope adjustments are normal. Minor changes are absorbed into the project. Significant scope additions get a change order with clear pricing before any work begins. Weekly demos let you see progress and adjust priorities early, before it costs money.

Yes. Every project includes 30 days of post-launch support for bug fixes and adjustments. After that, you can put us on a retainer. A retainer is a deposit you pay up front. We bill against it at $150 an hour whenever we touch your project, for any reason, and send you a monthly report on what we did. Retainer clients go first, with emergency support from 8am to 11pm Eastern, 7 days a week. Without a retainer, we can still work on your project. We send an invoice at $150 an hour and respond within one business day, but there's no priority and no emergency support.

Our smallest engagements start around $1,000 (a performance tune-up, an accessibility fix, or an Essential landing page). Most projects fall in the $4,000-$25,000 range. We'll tell you honestly in the first consultation whether your project is a good fit.

Yes. Tell us your budget and goals, and we'll scope the most valuable project that fits inside that range. We'd rather build something excellent within your limits than overpromise and underdeliver.

All projects are fixed-price with a detailed scope. You know exactly what you're paying before we start. Ongoing work is billed at $150 an hour, either against a retainer you fund up front, with a monthly report on the work and priority, or by invoice without one.

You own your frontend. Custom applications built for you are 100% yours. Most marketing sites connect to Sonor, our shared backend, which includes regular feature updates and functionality at no extra cost. Sonor itself remains a service. For AI prototype-to-production projects, we agree ownership and backend scope case by case in the proposal; using Sonor offers a lower-cost route with more built-in functionality. Third-party services are listed separately.

Not sure which fits? Let's scope it together.

Book a free scoping call and you'll leave with the price in writing, or start with a free audit of what you have.