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01

Built for Dental

Patients pick the practice they can book online. Make that practice yours.

We build practice websites with procedure-specific pages, online scheduling integration, and patient education content that turns clicks into booked appointments. NexHealth connects your site to Dentrix, Eaglesoft, or Open Dental for real-time availability and automated reminders. We build for dental practices, orthodontists, and oral surgeons.

Broken facets of dark metal with embers glowing in the cracks, the gaps a dental practice website should close before a patient books
02Sound familiar?

Why dental practices overpay for underwhelming websites

61%

of consumers say online scheduling is critical when choosing a provider

Kyruus Health's Care Access Benchmark, which also found 75% of millennials booked their last healthcare appointment online. If patients can't book you online, you're invisible to the way they now choose. (Kyruus Health, 2023)

82%

of dentists call no-shows the top obstacle to a full schedule

The ADA Health Policy Institute's poll. Automated reminders and self-service rescheduling are the difference between an empty chair and a filled one. (ADA Health Policy Institute, 2022)

83%

full is all the average dental practice schedule reaches

Per the ADA Health Policy Institute, 46% of dentists cite 'not enough patients making appointments.' The patients exist. It's the booking path that's leaking. (ADA Health Policy Institute, 2022)

03The shift

The same dental business. A different machine.

Shift 01

Today

A template site from Officite that looks like every other practice in town

With Upforge

A custom site with your practice's personality that ranks for your procedures

Shift 02

Today

No procedure-specific pages, invisible for "dental implants + city" searches

With Upforge

Dedicated procedure pages that rank for the treatments you want more of

Shift 03

Today

Patients call to book, get put on hold, and try the next practice

With Upforge

Online scheduling through NexHealth or your practice software, 24/7

04What we build

Built for how dental actually works.

01

Practice Websites with Procedure Pages

Every procedure you offer gets its own optimized page with clear descriptions, expected outcomes, and a booking CTA, instead of an Officite template with stock photos. We build procedure pages that answer the questions patients actually search for: cost ranges, recovery timelines, before-and-after expectations, and insurance considerations. Each page targets specific search terms so "dental implants in Blue Ash" and "Invisalign in Newport" rank independently. Your practice stands out from the Officite template sites in your area.

Learn more about Practice Websites with Procedure Pages
02

Online Scheduling Integration

Patients pick a provider, choose a time slot, and book directly from your site. Appointments sync to Dentrix, Eaglesoft, or Open Dental through NexHealth or direct API connection. We build scheduling flows that show real-time availability, filter by appointment type, and handle new-patient vs. existing-patient routing. Automated confirmation texts and reminder emails reduce no-shows. Your front desk stops fielding scheduling calls and can focus on the patients in the chair.

Learn more about Online Scheduling Integration
03

Patient Education & Content Strategy

Blog posts, procedure guides, and FAQ content that show patients your practice knows its field, and that keep drawing organic traffic for months after publishing. We develop a content strategy around the procedures you want to grow, not generic "5 tips for healthy teeth" filler. Procedure guides answer real patient questions with enough depth to rank in search and enough clarity to reduce pre-appointment anxiety. Educational content builds trust before the patient ever walks through your door.

Learn more about Patient Education & Content Strategy
Free dental audit

Want to know what your current setup is costing you?

The free audit checks your website the way your dental customers experience it (speed, mobile, accessibility, and search visibility) and puts what's worth fixing in writing. It's automated and free, and the report is specific about what it finds.

06What changes

How the machine removes each problem.

01

Appointment requests

Carry website inquiries into the agreed scheduling workflow.

02

Appointment attendance

Send confirmations and reminders, then measure attendance.

03

Search visibility

Explain your services clearly and track which pages attract relevant searches.

04

Platform costs

Your proposal distinguishes the frontend you own from shared services and their costs.

Dental FAQs

Common Questions From Dental

Yes. We connect online scheduling through NexHealth or direct API integrations with Dentrix, Eaglesoft, Open Dental, and other practice management systems. Real-time availability shows patients actual open slots by provider and appointment type. Appointments sync automatically so your front desk never double-books. New patient records are created in your PMS from the booking form data. See our application development services.

Each procedure page targets specific search terms like "dental implants in Montgomery" or "Invisalign cost in Fort Thomas." Patients searching for these treatments find your page, read about your approach, and book directly. Generic template sites can't compete because they don't have a dedicated page for each procedure. See our performance optimization approach.

Yes: orthodontists, oral surgeons, periodontists, pediatric dentists, and multi-specialty group practices. Each specialty handles referrals and moves patients through treatment differently, and the site has to reflect that. For example, an orthodontist site needs before/after galleries and treatment timeline content, while an oral surgery site needs referral coordination features and post-op instruction pages. See our web development services.

Automated SMS and email reminders go out at configurable intervals before the appointment. One-tap confirm or reschedule links make it easy for patients to manage their booking. Waitlist logic fills canceled slots automatically. A patient who can't make it moves the appointment instead of leaving the chair empty. See our AI and automation capabilities.

Officite and ProSites give you a templated site that looks like every other dental practice in your zip code. We build a custom site you own, with unique procedure content, real SEO, and scheduling integration that actually connects to your practice software. There are no monthly platform fees. See our web design services.

A dental practice website costs $4,000 to $15,000, depending on the number of procedure pages, scheduling integration complexity, and content needs. A focused practice site with core procedure pages sits at the lower end, while a full build with 20+ procedure pages, NexHealth integration, and ongoing content strategy runs higher. See our web development pricing.

A complete dental practice website with procedure pages and scheduling integration takes 2 to 8 weeks. We deliver in phases: your core pages and booking flow go live first, and additional procedure guides and blog content roll out on a publishing calendar. See our web development process.

We build with Next.js for fast, SEO-optimized rendering. Procedure and blog content is CMS-managed so your team can update descriptions and add new services without developer help. Scheduling connects to NexHealth, Dentrix, Eaglesoft, or Open Dental via API. See our web development services.

We offer ongoing maintenance and support covering new procedure pages, content updates, seasonal promotions, and performance monitoring. It runs on a retainer: you put down a deposit, the work (regular content publishing included) is billed against it at $150 an hour, and you get a monthly summary.

Yes. We build multi-location architectures where each office has its own landing page, provider profiles, and scheduling integration while sharing one brand experience and content library. Corporate DSO teams get a centralized dashboard for managing all locations. See our web development approach.

Dental: key facts (with sources)

  • 61% of consumers say online scheduling is critical when choosing a provider (source: Kyruus Health, 2023)
  • 82% of dentists call no-shows the top obstacle to a full schedule (source: ADA Health Policy Institute, 2022)
  • 83% full is all the average dental practice schedule reaches (source: ADA Health Policy Institute, 2022)

Sources

Each source opened and verified · last checked
  1. · 61% of consumers say the ability to schedule appointments online is extremely or very important when selecting a new provider.
  2. · Nearly 82% of dentists identified patient no-shows and cancellations with less than 24 hours' notice as the primary obstacle to reaching a full schedule.
  3. · Dentists responding to the poll reported their practice schedules were only 83% full, and 46% cited 'not enough patients making appointments' as a reason for unfilled schedules.

Your dental business, running on your terms.

Tell us where the hours are going, and we’ll show you what a system built for your operation looks like, with a fixed price before any work starts.