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01

Built for Aesthetic & Med Spa

Your booking experience should match your brand.

We build branded booking systems, digital intake and consent, and loyalty programs for med spas and aesthetic practices. They can connect to your EMR or run standalone. Each treatment gets its own consent flow with e-sign, members track their packages in a portal, and rebooking sequences run automatically, all in your brand. We also design and build the practice's marketing site.

Steel shading from warm gold to deep violet, like a med spa booking experience that should match the care of the practice
02Sound familiar?

Why med spa technology undercuts the premium experience

97%

of medspa clients want to book on their phone

Zenoti's 2025 benchmark across the beauty and wellness industry. If your booking flow fights the phone, it fights nearly every client you have. (Zenoti, 2025)

11%

of appointments at the average medspa are booked online

Top-earning medspas book 31% online, nearly three times the average, and it's the lowest-friction revenue there is. The gap is the booking experience, not demand. (Zenoti, 2025)

80%

of revenue comes from the 42% of clients who are loyal

Zenoti's benchmark shows repeat clients carry the business, and that guests rebooked twice cancel at just 4% versus 37% for one-time rebookers. Retention is an engineering problem. (Zenoti, 2025)

03The shift

The same aesthetic & med spa business. A different machine.

Shift 01

Today

Generic Calendly or Jane, where your brand disappears

With Upforge

A booking experience designed to match your aesthetic

Shift 02

Today

Paper consent forms and intake packets

With Upforge

Digital consent and intake that flows into your EMR

Shift 03

Today

No membership or loyalty program, or a generic one

With Upforge

Custom loyalty with your tiers, packages, and branding

04What we build

Built for how aesthetic & med spa actually works.

01

Branded Booking & Intake

Online scheduling, digital consent, intake forms, and SMS reminders that pre-populate your EMR and follow your workflow instead of a generic tool's. We design booking flows that show off your treatment menu with photos, pricing, and provider bios. Procedure-specific consent forms with e-sign capture medical history and contraindications before the client arrives. Confirmation and reminder texts go out automatically, reducing no-shows and keeping every message on-brand.

Learn more about Branded Booking & Intake
02

Loyalty & Membership

Membership tiers, package tracking, and loyalty programs that run on your data and your rules instead of a third-party stamp card. We build treatment-based loyalty where clients earn rewards for specific services, referrals, and visit frequency. In the membership portal, members track the treatments left in their packages, see upcoming appointments, and manage auto-pay. Tiered programs with exclusive perks build long-term retention instead of relying on one-time discounts.

Learn more about Loyalty & Membership
03

Patient Portal & Communication

Secure patient self-service with results, pre- and post-care instructions, messaging, and appointment history. Like Sonor, adapted for aesthetics. In the portal, clients see before-and-after photos of their own treatments, read personalized pre- and post-care instructions, and message their provider securely. Treatment history with product details helps providers recommend next steps. Automated follow-ups check in after procedures and prompt rebooking at the right interval.

Learn more about Patient Portal & Communication
Free aesthetic & med spa audit

Want to know what your current setup is costing you?

The free audit checks your website the way your aesthetic & med spa customers experience it (speed, mobile, accessibility, and search visibility) and puts what's worth fixing in writing. It's automated and free, and the report is specific about what it finds.

06What changes

How the machine removes each problem.

01

Online booking

Let clients request or book the services supported by your scheduling system.

02

Client intake

Collect intake details before the appointment and pass them to your team.

03

Membership retention

Measure renewals and cancellations before deciding what to change.

04

Software costs

Document platform, integration and per-user costs in the proposal.

Aesthetic & Med Spa FAQs

Common Questions From Aesthetic & Med Spa

Yes. We integrate with most aesthetic and medical EMRs including Nextech, ModMed, and DrChrono via their official APIs. Intake data, signed consent forms, and appointment details flow into your existing clinical system automatically so providers see complete patient information before the consultation. For EMRs with limited API access, we build secure data bridges. See our application development services.

Those are generic scheduling tools shared across salons, dentists, and spas. We build a booking and intake experience designed specifically for your practice with your brand aesthetic, your treatment menu, your consent workflows, and your membership tiers. You won't hit feature limits or see vendor branding, and there are no monthly per-provider fees that grow with your team. See our application development approach.

Yes. We build digital consent forms with e-sign that are customizable per procedure, capturing medical history, contraindications, and pre-treatment acknowledgments. All data is stored with HIPAA-compliant encryption, role-based access controls, and comprehensive audit trails. Consent flows change with the treatment type, so Botox, filler, and laser procedures each collect the right information. See our healthcare compliance approach.

Yes. We design and develop aesthetic marketing sites built with Next.js that feature before/after galleries, procedure pages with pricing and recovery details, provider profiles, and integrated online booking. Every site is designed to match the premium in-office experience your clients expect. Branding, UX design, and local SEO are all included.

We build custom membership systems with configurable tiers, treatment package tracking, auto-billing through Stripe, and a self-service member portal. Members view remaining treatments, manage auto-pay, and book appointments from their account. The rules, the pricing structure, and the branding at every touchpoint are yours. Tiered programs with exclusive perks drive long-term retention. See our application development services.

Most projects range from $5,000 to $50,000 depending on booking complexity, EMR integration, and loyalty features, and most land between $18,000 and $35,000. A branded booking system with digital consent sits at the lower end, while a full platform with membership management, patient portal, and EMR sync runs higher. Eliminated per-provider fees often pay for the build within 6 months. See our application development page for pricing details.

A branded booking system with digital consent and intake is typically 8-10 weeks. Adding loyalty, membership management, and a patient portal extends to 12-14 weeks. We deliver in phases, so your team can start using booking and intake while loyalty features are still being built. See our development process for more.

We provide ongoing maintenance and support covering feature additions, EMR compatibility updates, security patches, and booking flow optimization. It runs on a retainer: you put down a deposit, the work is billed against it at $150 an hour, and you get a monthly summary. You own the code and can transition maintenance in-house at any time.

We build with HIPAA-compliant architecture: encrypted patient data, role-based access controls, audit logging, and BAA-ready infrastructure. Consent forms, medical history, and treatment records are stored securely with proper access restrictions. We coordinate with your compliance officer during the design phase. See our healthcare industry page for more on our compliance approach.

Yes. We build multi-location architectures with shared membership programs, location-specific scheduling, and centralized reporting. Each location can have its own provider availability and treatment menu while sharing a single client database. Ownership gets a consolidated dashboard across all locations. See our portfolio for examples.

Aesthetic & Med Spa: key facts (with sources)

  • 97% of medspa clients want to book on their phone (source: Zenoti, 2025)
  • 11% of appointments at the average medspa are booked online (source: Zenoti, 2025)
  • 80% of revenue comes from the 42% of clients who are loyal (source: Zenoti, 2025)

Sources

Each source opened and verified · last checked
  1. · 97% of medspa clients want mobile appointment booking, per Zenoti's 2025 Beauty and Wellness Benchmark Report.
  2. · The average medspa books only 11% of appointments online, versus 31% for top-earning medspas, the lowest online booking rate of any beauty and wellness vertical in Zenoti's 2025 benchmark.
  3. · 42% of loyal clients, those visiting more than once a year, drive 80% of total revenue for beauty and wellness businesses in Zenoti's 2025 benchmark.

Your aesthetic & med spa business, running on your terms.

Tell us where the hours are going, and we’ll show you what a system built for your operation looks like, with a fixed price before any work starts.