Landing Pages That Turn Ad Clicks Into Customers

A website page has to serve everyone: browsers, researchers, job applicants, existing customers. A landing page has one job. It gets one offer, one form, and no navigation menu to wander off into, because every exit is a way for a click you paid for to leave without acting. That constraint is why we build landing pages separately from the site they sit next to.

Yes, and it's an easy part to miss. Google Ads scores every keyword 1-10 on Quality Score, and landing page experience (mostly speed and relevance) is one of the three inputs. A higher score means a lower cost per click and better ad positions for the same bid, so a slow page costs you twice: fewer leads from the traffic you bought, and a higher price for every click. One client's Quality Score went from 4 to 9 after we rebuilt their page, and their cost per click dropped from $4.75 to $2.20. Same budget, 1,053 clicks became 2,273.

Three tiers. An Essential landing page is $1,000: template-based design customized for you, your copy optimized by us, form and tracking wired up. A Professional landing page is $3,000 and is the one most clients pick: fully custom design, professional copywriting, CRM and email integration, A/B testing set up with three versions, and click and scroll tracking. A three-page campaign is $5,000, less than two Professional pages bought separately. Every tier includes 30 days of support after launch and a fixed written price before we start.

No, and we'd rather say so up front. Professional video and photography do real work on a landing page: footage of your team, your work, and your customers builds credibility that stock images can't. We don't shoot it ourselves, so budget for it separately from the page. We'll help you find a videographer or photographer, give them a brief with the shots, lengths, and formats the page needs, and place what they deliver so it loads fast.

About two weeks for a single landing page (10 to 16 days), three for a three-page campaign. That breaks down as two to three days on strategy and messaging, three to five on design and copy, four to six on the build and testing, and one to two to launch and confirm tracking. If you need it faster, we offer a one-week rush for an extra $500 to $1,000.

If your ad groups promise different things, yes. The closer the page matches the ad that sent someone there, the better it converts and the better it scores. Our largest live system runs 30 landing pages for BD-AEC, one for each metro they sell into, each with city-specific copy and proof rather than a find-and-replace template. They all share one component system, so a fix ships to all 30 at once. Every submission routes to the same CRM with source attribution, so they know which page produced which lead.

Honestly, it depends on your offer and the quality of the traffic you're sending. A $20,000 service quote request and a newsletter signup are not the same ask, and cold display traffic doesn't behave like high-intent search traffic. So instead of quoting you an industry average, we measure your page against its own baseline. We instrument the page before and after, then report the lift on your traffic, your offer, and your numbers. If we can't show you an improvement you can verify in your own analytics, we haven't done the job.