Today
Your listings live on a portal, and so does your brand
With Upforge
A site of your own that the name search lands on
Built for Real Estate
We build the real-estate web: condo and listing search people actually finish, agent and brokerage sites that turn a name search into a call, and sites for builders selling their own homes without an agent brand behind them. We also build portfolio dashboards for investors who have outgrown the spreadsheet. Cincinnati Condo Connection is ours, so is Nikki Hayden's seller site, and so is Gunning Homes. If you manage rental property, that's a different page and it's linked below.
Our work · Cincinnati Condo Connection, built by Upforge
NAR's 2024 Profile of Home Buyers and Sellers found every recent buyer used the internet in their search, 43% took looking at properties online as the very first step, and 51% found the home they bought that way. The first impression is a search result, not a handshake. (National Association of REALTORS®, 2024)
More than two thirds of buyers relied on a mobile or tablet device, per the same NAR profile. So a slow, heavy listing search on a phone is the main experience, not the edge case. Photography-heavy real-estate sites are the ones most likely to be slow. (National Association of REALTORS®, 2024)
Zillow, Realtor.com, and Redfin are where the search starts, and there's no sense pretending otherwise. The problem is the step after: someone looks you up by name and lands on a profile page the portal owns and designs, sitting next to whichever agents are paying for that area. It's a brochure you don't control, on a site built to keep the visitor.
Today
Your listings live on a portal, and so does your brand
With Upforge
A site of your own that the name search lands on
Today
A condo search that quits after the third filter
With Upforge
Search people finish, filtered by building, neighborhood, and price
Today
Holdings tracked across a folder of spreadsheets
With Upforge
One dashboard for performance, occupancy, and operations
If your listing search is an embedded widget, it probably looks nothing like the rest of the page and gives up the moment someone wants something specific. We build search as a real part of the site: filter by building, by neighborhood, by price and beds, save a search, come back to it. Cincinnati Condo Connection is the version we run for the Cincinnati condo market. It covers every building and every neighborhood, so a buyer who knows the tower they want gets there in one step instead of scrolling a grid. Where an MLS or IDX feed is available, we pull from it so the inventory stays current without anyone retyping it.
Learn more about Condo & Listing Search People FinishA buyer or seller who has your name is the warmest traffic in this business, and a portal profile page is a bad place to land them. We build agent and team sites that answer what they're actually asking: who is this person, what have they sold, and what happens if I call? For a seller-focused agent that means a valuation path, a listing process laid out plainly, and proof from the neighborhoods they work; sell.nikkihaydenrealtor.com is built exactly that way. For a brokerage it means agent profiles that rank, market and neighborhood pages, and recruiting content that doesn't read like a job board.
Learn more about Agent, Team, and Brokerage SitesA builder selling its own homes is competing for the same searches as every agent in the market, without any of the infrastructure they rely on: no MLS feed, no portal profile, no brokerage name. What you have instead is the one thing they don't: the actual inventory, the floor plans, the lots, and the finish options. We build that into a browsable, filterable inventory with a page per plan and per community, so a buyer searching for a house in your area can find yours and understand it without calling anyone first.
Learn more about Builder and New-Construction SitesOnce someone holds more than a handful of properties, the reporting lives in spreadsheets, a bank login, and somebody's memory. We build the dashboard that replaces it: holdings, performance, and operations in one place, with the roll-ups an owner actually asks for. The Executive Portfolio Command Center is exactly that: portfolio software built for a real-estate executive and private to their organization. The answer to "how is the portfolio doing" takes a glance instead of an afternoon of exports.
Learn more about Investor & Portfolio DashboardsMarketing sites, custom platforms, and AI workflows, all built by one team for your industry.
The free audit checks your website the way your real estate customers experience it (speed, mobile, accessibility, and search visibility) and puts what's worth fixing in writing. It's automated and free, and the report is specific about what it finds.
The name search that follows a listing lands on a site you control, with your design, your proof, and your inquiry form, instead of a profile page sitting beside whichever agents are paying for that area.
People filter by building, neighborhood, price, and beds without getting handed off to a widget that looks like a different website. Fewer searches get abandoned, and more of them reach a detail page.
Photography, maps, and embeds are what make real-estate sites slow, and mobile is where most of the audience is. So performance is a build requirement here from the start, not something cleaned up after launch.
For investors and executives, the portfolio view replaces exports and bank logins. Acquisitions, occupancy, cash flow, and per-property detail live in one system you own.
Already built and running
Every building, every neighborhood. A condo search built for the Cincinnati market, structured so a buyer who already knows the tower they want gets there in one step instead of scrolling a generic listing grid.
Visit the live sitesell.nikkihaydenrealtor.com is built around one audience and one decision: a homeowner deciding whether to list. The valuation path, the listing process, and the proof all point at booking the appointment.
Visit the live siteA homebuilder selling houses directly, which is a harder search problem than it sounds. There's no MLS feed to lean on, no Zillow agent profile collecting reviews, and no brokerage brand doing the recognition work. The inventory is the listings, and the site has to carry the whole job of getting found and getting believed.
Read the case studyVSF Consulting built the AI prototype for this portfolio management application. We brought it to production, with holdings, performance and operations in one dashboard. The app is private; the case study explains the work.
Read the VSF case studyTell us where the hours are going, and we’ll show you what a system built for your operation looks like, with a fixed price before any work starts.