We rebuilt Gunning Homes from a limited Wix site into a high-performance real estate website.
A 4-week Next.js migration that delivered 99/100 performance and 100/100 SEO, accessibility, and best practices.
Gunning Homes needed more than a basic web presence. We migrated their existing Wix site to a custom Next.js build, giving them full code ownership, stronger technical SEO foundations, and a faster, more scalable platform tailored for a modern real estate brand.
View live site- Website Migration
- Next.js Development
- Technical SEO
- Performance Optimization
- UX Architecture
Challenges & Solutions
What stood in the way, and how we cleared it.
Wix limited performance and technical control
Their previous Wix site was constrained by proprietary infrastructure, heavy JavaScript bundles of roughly 3-5MB, and limited control over how assets, rendering, and scripts were delivered. That made it difficult to create a fast, polished experience for prospective buyers and sellers.
We rebuilt the site in Next.js with route-based code splitting, optimized asset delivery, and a leaner frontend architecture designed for speed from the start.
The old site had weak SEO foundations
The site analysis showed no meaningful content structure, no headings, no visible content blocks, and no meta description. Combined with Wix's limited server-side rendering flexibility, search engines had very little context to index.
We restructured the site around a proper homepage hierarchy, clear content sections, crawlable page architecture, and metadata-ready templates in Next.js using SSR/SSG-friendly patterns.
Vendor lock-in restricted long-term flexibility
On Wix, the client had no true code ownership, limited API integration options, and dependence on a proprietary hosting ecosystem. That made future customization and business-specific functionality harder to implement.
We migrated Gunning Homes to a custom Next.js codebase, giving the client a modern framework with flexible deployment options, custom server logic via API routes, and freedom to scale beyond template constraints.
The previous experience did not support trust-building
For a real estate brand, credibility matters. The original site lacked the content depth, trust signals, and structured user journey needed to guide visitors toward inquiries, listings, or contact actions.
We designed a clearer information architecture with room for service messaging, featured properties or recent work, testimonials, and contact pathways tailored to how real estate prospects evaluate providers.
Our Strategy
A phased approach to delivering measurable results.
Platform audit and migration planning
We evaluated the existing Wix setup, identified the platform's performance and SEO limitations, and mapped a cleaner architecture for the rebuild.
- Wix limitation audit
- Migration roadmap
- Page inventory for 7 pages
- Technical requirements outline
Information architecture and content structure
We defined a more effective page structure for a real estate website, focusing on clarity, trust, and search visibility from the homepage down.
- Sitemap refinement
- Homepage content hierarchy
- CTA placement strategy
- SEO-ready page structure
UI design and frontend development
We designed and developed the new site in Next.js, using a premium visual direction and a lightweight component system to improve speed and usability.
- Custom UI components
- Responsive layouts
- Next.js page templates
- Brand-led visual styling
Performance, accessibility, and SEO optimization
Before launch, we optimized the build for Lighthouse performance, accessibility compliance, and best-practice implementation across the full site.
- Performance tuning
- Accessibility refinements
- Metadata implementation
- Technical QA and launch checks
Results
Measurable outcomes that speak for themselves.
99/100 performance benchmark
We replaced a heavier Wix experience with a streamlined Next.js build that scored at the top of the live Lighthouse audit.
MeasuredStronger SEO foundation at launch
We delivered a technically optimized site architecture built for crawlability, metadata control, and future content growth.
MeasuredAccessibility implemented to a premium standard
We built the interface with accessibility in mind, helping ensure the site was usable across devices and audiences.
MeasuredModern best-practice implementation
From frontend structure to delivery standards, we launched with a technically clean and future-ready build.
MeasuredComplete migration delivered in four weeks
We took Gunning Homes from a constrained Wix setup to a custom Next.js application on an accelerated timeline without sacrificing quality.
MeasuredSeven-page custom website launch
We planned, designed, and shipped a complete seven-page marketing site that gave the brand a stronger digital foundation.
MeasuredPerformance
Desktop Lighthouse, measured September 7, 2026.
Site Architecture
7 pages structured across 2 content categories with 1,082 words of content.
Tech Stack
The technologies and tools powering this project.
We used Next.js to deliver a fast, SEO-friendly architecture with SSR/SSG capabilities and modern performance tooling.
We built the interface in React to create reusable components and a maintainable frontend system.
We used JavaScript to power the site's interactive frontend behavior and application logic.
We used semantic HTML to improve structure, accessibility, and SEO clarity.
We used modern CSS to create a polished, responsive visual system aligned with the brand.
We used Lighthouse benchmarks to validate performance, SEO, accessibility, and best-practice quality before and after launch.
Services Provided
A breakdown of the services delivered for this project.
Wix to Next.js Migration
We migrated Gunning Homes off Wix and rebuilt the site as a custom Next.js application with full ownership and long-term flexibility.
- Platform migration planning
- Content and page transfer
- Custom codebase delivery
- Scalable framework setup
Custom Website Development
We developed a responsive, premium website tailored to the needs of a real estate brand rather than forcing the business into a template.
- Responsive frontend development
- Reusable page components
- Custom page templates
- Clean component architecture
Technical SEO Setup
We established the technical structure needed for search engines to understand and index the site more effectively over time.
- Metadata-ready architecture
- Semantic page structure
- Header hierarchy improvements
- Crawlability-focused implementation
Performance Optimization
We engineered the site for speed using modern rendering and delivery patterns that solved the overhead common in Wix builds.
- Route-based code splitting
- Optimized asset loading
- Image optimization
- Lean frontend bundle strategy
Project Details
Need a real estate website that builds trust and drives inquiries?
We help property brands move beyond slow, limited platforms and launch modern websites built for credibility, visibility, and growth.
