We rebuilt MDG from a constrained Wix site into a high-performance Next.js platform
In 8 weeks, we migrated 59 pages, modernized the experience, and delivered a 96/100 performance score and 100/100 best practices.
MDG came to us with an existing Wix website that limited speed, SEO control, and long-term flexibility. We rebuilt the site in Next.js, restructured the content architecture, and delivered a significantly stronger technical foundation designed for faster load times, better discoverability, and easier growth.
View live site- Wix To Next.js Migration
- Custom Website Development
- Technical SEO Implementation
- Performance Optimization
- Content Architecture
Challenges & Solutions
What stood in the way, and how we cleared it.
Wix limited performance and created unnecessary front-end weight
MDG's previous Wix site was constrained by heavy JavaScript bundles, platform overhead, and limited control over how assets were loaded. That made it harder to achieve the fast, polished experience the brand needed.
We rebuilt the site in Next.js with route-based code splitting, optimized asset delivery, and a leaner front-end architecture tailored to the actual content and user journeys.
The old platform restricted SEO control
Wix made it difficult to fully control technical SEO fundamentals such as rendering strategy, metadata implementation, crawlability, and scalable page-level optimization across a larger site.
We migrated MDG to a server-rendered and statically generated Next.js architecture, giving us precise control over metadata, page structure, internal linking, and search-friendly output.
Vendor lock-in limited ownership and future flexibility
On Wix, MDG was tied to a proprietary ecosystem with limited code ownership, restricted hosting flexibility, and fewer options for custom integrations or future expansion.
We moved the site to a custom Next.js codebase, giving MDG a portable, extensible platform with full development control and room for future API integrations or custom logic.
The existing site lacked a strong conversion and content framework
The previous experience showed signs of weak content structure, limited messaging clarity, and underdeveloped calls to action, which made it harder to turn traffic into enquiries.
We reworked the information architecture, planned clearer page structures, and rebuilt the site around service discovery, credibility signals, and stronger lead-generation pathways.
Our Strategy
A phased approach to delivering measurable results.
Platform audit and migration planning
We started by auditing the Wix build, identifying technical constraints, and mapping the full 59-page migration path into a more scalable Next.js architecture.
- Wix platform limitation audit
- 59-page migration plan
- URL and page inventory
- technical rebuild roadmap
Information architecture and content restructuring
We reviewed the site's weak content signals and rebuilt the page framework around clearer hierarchy, stronger messaging, and better user flow.
- Revised page structure
- content hierarchy recommendations
- CTA strategy
- service and conversion page planning
Custom Next.js development
We developed the new site as a custom Next.js application, replacing builder limitations with a faster, more maintainable front-end.
- Next.js application build
- React component system
- responsive templates
- optimized routing and rendering
Performance, accessibility, and SEO implementation
Once the build was in place, we focused on technical quality: performance tuning, accessibility improvements, and on-page SEO readiness.
- performance optimization
- metadata implementation
- accessibility enhancements
- technical SEO setup
QA, launch, and post-launch validation
Before launch, we tested the site across devices and validated the live build with Lighthouse to ensure the migration delivered measurable quality improvements.
- cross-device QA
- launch support
- live Lighthouse validation
- post-launch technical review
Results
Measurable outcomes that speak for themselves.
Strong technical SEO foundation
The rebuilt site launched with a high technical SEO score, giving MDG a much stronger base than the previous builder-based setup.
MeasuredImproved accessibility baseline
We built the new experience with accessibility in mind, improving usability for a broader range of visitors and devices.
MeasuredFull-site migration completed
We successfully rebuilt and migrated the entire MDG web presence into a modern framework without relying on the limitations of the previous platform.
MeasuredPerformance
Desktop Lighthouse, measured September 7, 2026.
Site Architecture
59 pages structured across 8 content categories.
Tech Stack
The technologies and tools powering this project.
We used Next.js to deliver a fast, flexible foundation with SSR/SSG support, strong SEO control, and scalable performance.
React powered the component-based front-end, allowing us to build a maintainable and reusable interface across 59 pages.
We used JavaScript to build the interactive front-end and support the custom site functionality.
Semantic HTML helped us improve structure, accessibility, and technical SEO across the site.
We used modern CSS for responsive layouts, visual consistency, and efficient front-end styling.
We used Lighthouse to validate measurable gains in performance, SEO, accessibility, and best practices.
Services Provided
A breakdown of the services delivered for this project.
Wix to Next.js Migration
We moved MDG off Wix and rebuilt the site as a custom Next.js application with full code ownership and long-term flexibility.
- full content migration
- URL structure mapping
- template replacement with custom components
- future-ready architecture
Custom Website Development
We designed and developed a tailored front-end experience that removed builder constraints and aligned the site with MDG's brand and growth goals.
- custom React components
- responsive layouts
- scalable page templates
- maintainable codebase
Technical SEO Setup
We implemented the technical foundations needed for stronger search visibility and better crawlability.
- metadata framework
- search-friendly rendering
- improved page hierarchy
- indexing readiness
Performance Optimization
We engineered the site for speed, reducing unnecessary overhead and improving how content was delivered to users.
- route-based code splitting
- image optimization
- lean asset loading
- high Lighthouse performance
UX and Conversion Structure
We reworked the site's structure to support clearer messaging, stronger calls to action, and a more effective path from visit to enquiry.
- CTA planning
- content hierarchy improvements
- service-page structure
- lead-generation pathways
Project Details
Need a faster, more credible website for your professional services brand?
We help service-based businesses move beyond limited website builders and launch custom platforms that perform, rank, and convert.
