We rebuilt Hometown Mortgage from a constrained Wix site into a high-performance Next.js platform.
In 6 weeks, we migrated 33 pages to a modern architecture and launched with elite Lighthouse scores across performance, SEO, accessibility, and best practices.
Hometown Mortgage needed more than a visual refresh—they needed ownership, speed, and a foundation that could actually support growth. We replaced their legacy Wix setup with a custom Next.js build that delivered measurable technical gains, stronger SEO readiness, and a far more credible digital experience for a real estate-focused brand.
View live site- Website Migration
- Next.js Development
- Technical SEO
- Performance Optimization
- UX Content Structuring
Challenges & Solutions
What stood in the way, and how we cleared it.
Wix limited performance and created unnecessary front-end weight
The previous Wix site was constrained by heavy JavaScript bundles in the ~3–5MB range, which made it difficult to achieve strong performance scores or deliver a fast first impression.
We rebuilt the site in Next.js with route-based code splitting, optimized asset delivery, and a leaner rendering strategy that removed the overhead of a proprietary page-builder stack.
The client had no real code ownership on Wix
Their previous platform locked the business into a proprietary ecosystem, limiting flexibility, making future development harder, and tying core site operations to vendor-controlled tooling.
We migrated the entire experience to a custom Next.js application, giving the client a portable, maintainable codebase and full control over future enhancements.
SEO control was too limited for a growth-focused local brand
Wix restricted deeper technical SEO implementation, and the existing site lacked meaningful rendered content, descriptive metadata, and a structure that search engines could clearly interpret.
We implemented a search-friendly page structure, semantic markup, clean metadata patterns, and server-rendered delivery through Next.js to improve crawlability and content accessibility.
The old site did not communicate trust or conversion intent
The existing experience appeared minimally rendered and failed to explain the brand's value proposition, services, or next steps for prospective buyers and sellers.
We restructured the site around clear messaging, service pathways, trust-building sections, and stronger calls to action tailored to real estate assistance and consultation.
The Transformation
See the difference: from a wix site to a modern, performance-first Next.js application.
Our Strategy
A phased approach to delivering measurable results.
Platform audit and migration planning
We assessed the limitations of the legacy Wix build, mapped the site architecture, and defined a migration path that preserved core page coverage while removing platform constraints.
- Legacy platform audit
- Migration roadmap
- Page inventory for 33 URLs
- Technical requirements definition
Information architecture and messaging restructure
We redesigned the content hierarchy to better support trust, local credibility, and lead generation, with dedicated emphasis on buying, selling, valuation, and consultation pathways.
- Revised sitemap
- Homepage content framework
- Service-page structure
- CTA and trust-signal placement
Custom Next.js development
We built the new site as a modern Next.js application using component-based architecture, server-side rendering strategies, and performance-conscious front-end patterns.
- Custom Next.js build
- Reusable React components
- Responsive page templates
- Performance-optimized asset loading
Technical SEO and quality assurance
We implemented semantic structure, metadata controls, accessibility improvements, and best-practice standards, then validated the build through live Lighthouse auditing before launch.
- Metadata implementation
- Heading and semantic structure
- Accessibility QA
- Lighthouse optimization pass
Results
Measurable outcomes that speak for themselves.
High-performance launch on a custom framework
We replaced a heavier proprietary stack with a streamlined Next.js application that delivered strong real-world technical performance out of the gate.
MeasuredFull-site migration completed in 6 weeks
We planned, rebuilt, and launched the entire project on a modern stack within a tight delivery window, without sacrificing technical quality.
EstimatedComplete rebuild across 33 pages
We migrated the full site footprint into a scalable component-based system that supports future growth far better than the original Wix build.
MeasuredPerformance
Desktop Lighthouse, measured September 7, 2026.
Site Architecture
33 pages structured across 5 content categories with 42,552 words of content.
Tech Stack
The technologies and tools powering this project.
We used Next.js to replace Wix with a faster, more flexible framework that supports SSR, SSG, and scalable site architecture.
We built the interface in React to create reusable components and a maintainable front-end system.
JavaScript powered the interactive front-end behaviors and application logic throughout the build.
We used semantic HTML5 structure to improve accessibility, content hierarchy, and SEO clarity.
CSS3 handled responsive layouts, visual polish, and device-specific presentation across the site.
We used Lighthouse to benchmark and validate performance, SEO, accessibility, and best-practices before launch.
Services Provided
A breakdown of the services delivered for this project.
Wix to Next.js Migration
We moved the site off a restrictive proprietary platform and rebuilt it as a custom-managed Next.js application.
- Full page migration
- Code ownership transfer
- Structure preservation with modernization
- Future-ready architecture
Custom Front-End Development
We designed and developed a responsive interface that better reflected the brand and supported clearer user journeys.
- Responsive layouts
- Reusable React components
- Modern UI patterns
- Clean visual hierarchy
Technical SEO Implementation
We gave the site a stronger crawlable foundation through semantic structure, metadata improvements, and search-friendly rendering.
- Semantic HTML structure
- Metadata setup
- Heading hierarchy
- SSR/SEO-friendly architecture
Performance Optimization
We reduced front-end inefficiencies and rebuilt the experience around faster rendering and smarter asset delivery.
- Route-based code splitting
- Optimized image handling
- Reduced JavaScript overhead
- Lighthouse performance tuning
Conversion-Focused Content Structuring
We reorganized the experience to better communicate trust, services, and next steps for prospective clients.
- Hero messaging strategy
- Service section planning
- Trust signal placement
- Lead-path CTA design
Project Details
Need a real estate website that builds trust and drives inquiries?
We help real estate and mortgage brands move beyond template platforms with fast, scalable websites built to showcase expertise and convert local traffic.
