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Case studyWeb Development

We rebuilt Golden Mile NKY from a constrained Wix site into a high-performance Next.js platform.

In 4 weeks, we delivered a 12-page website with perfect Lighthouse scores and a stronger technical foundation for search visibility and lead generation.

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54
Search Impressions
7.41%
Organic CTR
99/100
Lighthouse Performance

Golden Mile NKY came to us with an existing Wix website that limited performance, SEO control, and long-term flexibility. We migrated the site to a modern Next.js architecture, restructured the experience for future growth, and launched a faster, cleaner platform that now scores 99/100 on Performance and 100/100 across SEO, Accessibility, and Best Practices.

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Services
  • Website Migration
  • Next.js Development
  • Technical SEO
  • Performance Optimization
  • UX Architecture

Challenges & Solutions

What stood in the way, and how we cleared it.

01

Wix limited performance and front-end efficiency

The previous Wix site was constrained by heavy JavaScript bundles, proprietary rendering patterns, and limited control over performance tuning. That made it difficult to deliver the fast load times expected from a modern business website.

Solution

We rebuilt the site in Next.js with route-based code splitting, optimized asset delivery, and a leaner front-end architecture designed for speed.

Result: The live site launched with a measured Lighthouse Performance score of 99/100.
02

The old platform restricted SEO control

Wix created limitations around server-side rendering, metadata flexibility, and deeper technical SEO implementation. The original site also lacked meaningful on-page content and indexable structure.

Solution

We migrated the site to Next.js so we could implement a cleaner semantic structure, stronger metadata control, and a search-ready technical foundation.

Result: The rebuilt site launched with a measured Lighthouse SEO score of 100/100 and generated 54 search impressions in the first 28 days.
03

Vendor lock-in reduced long-term flexibility

On Wix, the client did not have the same level of code ownership, deployment freedom, or integration flexibility needed for future growth.

Solution

We moved Golden Mile NKY to a custom Next.js codebase, giving the client a portable, extensible platform with room for custom logic, integrations, and ongoing iteration.

Result: We delivered a fully custom 12-page website on a scalable modern framework instead of a closed proprietary builder.
04

The original site lacked clear conversion structure

The site analysis showed minimal visible content, no strong calls to action, and weak trust-building elements. Visitors had little context about what the business offered or what action to take next.

Solution

We restructured the information architecture around a clearer homepage flow, service visibility, contact pathways, and a more intentional lead-generation experience.

Result: The new site established a stronger UX foundation for future content, SEO growth, and conversion optimization.

Our Strategy

A phased approach to delivering measurable results.

1

Platform Audit & Migration Planning

We audited the existing Wix site, identified performance and SEO limitations, and mapped a full migration path into a modern Next.js build.

  • Wix platform limitation audit
  • Page inventory for 12-page migration
  • Content and URL structure plan
  • Technical rebuild roadmap
2

Information Architecture & UX Restructure

We reorganized the site structure to make the business easier to understand, easier to navigate, and better prepared for lead generation.

  • Revised sitemap
  • Homepage content hierarchy
  • CTA placement strategy
  • Navigation and page flow planning
3

Next.js Design & Development

We designed and built the new front end in Next.js, focusing on speed, maintainability, and a polished visual presentation.

  • Custom Next.js front end
  • Responsive layouts
  • Reusable UI components
  • Optimized page templates
4

Technical SEO & Quality Optimization

We implemented the technical fundamentals needed for discoverability and quality assurance, then validated the build with live performance testing.

  • Metadata implementation
  • Semantic HTML structure
  • Accessibility improvements
  • Lighthouse QA and launch checks

Results

Measurable outcomes that speak for themselves.

54 impressions

Early search visibility after launch

Within the first 28 days, the new site began earning impressions in Google search results despite starting from a weak SEO baseline.

Measured
7.41%

Strong early organic click-through rate

Although visibility is still early-stage, the site's search listings converted impressions into clicks at a promising rate.

Measured
12 pages

Full site migration completed in 4 weeks

We moved the client off Wix and launched a complete 12-page custom website on a modern framework in a focused delivery window.

Measured
Organic Clicks4 → 18▲ 350%since launch
Impressions54 → 407▲ 653.7%since launch
Avg Position27.8 → 21.6▼ 22.3%since launch
Sessions105 → 193▲ 83.8%since launch
Page Views0 → 486▲ 100%since launch
Bounce Rate87.62 → 66.32▼ 24.3%since launch
Verified from live analytics

Performance

Desktop Lighthouse, measured September 7, 2026.

99
Performance
100
SEO
100
Accessibility
100
Best Practices

Site Architecture

12 pages structured across 2 content categories.

/12 pages
12Pages
2Categories

Tech Stack

The technologies and tools powering this project.

N
Next.jsFramework

We used Next.js to replace Wix with a faster, more flexible framework that supports modern rendering, optimization, and long-term scalability.

R
ReactFrontend Library

We built the interface in React to create reusable components and a maintainable front-end system.

J
JavaScriptLanguage

We used JavaScript to power the application logic and front-end interactions.

H
HTML5Markup

We implemented semantic HTML to improve accessibility, structure, and SEO readiness.

C
CSS3Styling

We used modern CSS for responsive layouts, visual consistency, and polished presentation across devices.

L
LighthouseQA & Performance

We used Lighthouse to validate performance, SEO, accessibility, and best-practice quality before and after launch.

G
Google Search ConsoleSEO Analytics

We used Search Console data to measure early organic impressions, clicks, CTR, and average search position.

Services Provided

A breakdown of the services delivered for this project.

Wix to Next.js Migration

We migrated Golden Mile NKY from a proprietary website builder to a custom Next.js application with full code ownership and long-term flexibility.

  • Page-by-page migration planning
  • URL and structure transition
  • Custom codebase delivery
  • Future-ready architecture

Custom Website Development

We built a responsive 12-page site tailored to the client's brand and business goals rather than forcing the project into a template-driven system.

  • Custom page templates
  • Responsive front-end build
  • Reusable components
  • Clean content structure

Performance Optimization

We engineered the site for speed using modern front-end best practices and the performance advantages of Next.js.

  • Route-based code splitting
  • Optimized asset delivery
  • Lean JavaScript output
  • Lighthouse performance tuning

Technical SEO Implementation

We established the technical SEO essentials needed to improve crawlability, metadata quality, and search readiness.

  • Metadata framework
  • Semantic heading structure
  • Indexability foundations
  • Search-friendly page architecture

UX & Conversion Structuring

We redesigned the site flow to make the business easier to understand and to create clearer paths toward contact and inquiry actions.

  • Hero and CTA planning
  • Service section structure
  • Trust-building layout recommendations
  • Contact pathway improvements

Project Details

IndustryProfessional Services
Delivered In4 weeks
Launch DateFebruary 20, 2026

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