What’s Next in
Web, Apps, & AI
News, analysis, and practical guides on the technology shaping what comes next. From people who build it every day.
On October 1, Google told site owners to fact-check AI content by hand and called fake author profiles deception. We think invented personas are what Google catches next. Here's a 10-minute check of your blog's bylines.
GPT-6 and Intelligent UI began rolling out in ChatGPT's everyday Chat tab on Oct 7, 2026, so a cost question can come back as a comparison or a working estimator. A generated calculator still needs local prices, and we expect it to name the businesses that publish them in plain text.
Google's AI now introduces most businesses before their own websites do. We searched 20 Cincinnati-area business names and 17 got an AI Overview. Where this goes next, and what to fix now.
A person reads your website. An assistant tries to get something done on it. Three levels decide how well a site handles that second visitor: readable, quotable, usable.
Buyers are already sending AI assistants to search listings and ask for showings. We wired that door for real on three real-estate sites, and here's what an agent or builder needs to get it right.
AI tools build convincing screens fast. What they skip is what customers depend on: saved data, real logins, working payments and pages search engines and AI assistants can read. Here's how to check yours, and how we fix and launch it.
Your weekly roundup from The Forge: the articles we published over the past week on web, apps, and AI, with a short introduction and a link to each story. If we haven’t published anything new, we’ll skip that week.
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