What’s Next in
Web, Apps, & AI
News, analysis, and practical guides on the technology shaping what comes next. From people who build it every day.
We think the Google Business Profile is becoming the script Google's AI reads about your business, and Google's new four-day rule for suggested edits is the latest sign. What changed in September, and the weekly check we'd run.
UpGuard found 16,326 Supabase databases with tables anyone could read. We think vibe-coded apps will soon have to prove their data is locked, and we show how to check yours this week.
Next.js shipped eight security fixes in eight days, and two more are coming. We moved all 130 Next.js sites we run the day after the latest release. Here's how to check yours.
AI assistants are about to start filing quote and booking requests. Amazon blocked Meta's Muse, but a local business shouldn't. What's coming, and how to let agents in safely.
Google's AI now introduces most businesses before their own websites do. We searched 20 Cincinnati-area business names and 17 got an AI Overview. Where this goes next, and what to fix now.
A person reads your website. An assistant tries to get something done on it. Three levels decide how well a site handles that second visitor: readable, quotable, usable.
Buyers are already sending AI assistants to search listings and ask for showings. We wired that door for real on three real-estate sites, and here's what an agent or builder needs to get it right.
Home service owners spend hours a week moving the same information between apps, and homeowners want a real price tonight. An MCP server fixes both: run your day by message, and let a homeowner's assistant find, price and book you.
Your weekly roundup from The Forge: the articles we published over the past week on web, apps, and AI, with a short introduction and a link to each story. If we haven’t published anything new, we’ll skip that week.
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