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Web, Apps, & AI
News, guides, and sharp analysis on web development, apps, and the systems behind them, written by people who build them for a living.
…ols (DevTools, Lighthouse) show you a task on one machine, once. Field data (real-user INP) is what Google actually scores, and the two can disagree. What is Interaction to Next Paint, and why does JavaScript cause it? INP is the…
…call? Is the main CTA visible before the second scroll? Are form fields large enough to tap without zooming? Does the menu show services, locations, and contact clearly? Do sticky headers or chat widgets block key buttons? Are ima…
…placement Leads up, sales flat Poor lead quality Add qualifying fields or route forms by service Rankings dropped Redirect, content, or crawl issue Audit changed URLs and indexation Mobile traffic high, calls low Tap-to-call fric…
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