
Your Website Has a Second Audience Now: The Agent
A person reads your website. An assistant tries to get something done on it. Three levels decide how well a site handles that second visitor: readable, quotable, usable.
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A person reads your website. An assistant tries to get something done on it. Three levels decide how well a site handles that second visitor: readable, quotable, usable.

Buyers are already sending AI assistants to search listings and ask for showings. We wired that door for real on three real-estate sites, and here's what an agent or builder needs to get it right.